Double Robotics: Lucy the Robot

This case study describes how the American technology company Double Robotics created a humanoid robot to showcase its expertise and break into the Australian market with a new product.

Double Robotics: Lucy the Robot

American technology company Double Robotics wanted to break into the Australian market with its Double telepresence robot, essentially a portable iPad on wheels. The device allows a remote user to maneuver the device from the comfort of their home or office, and to interact with the world via video and audio devices. The brand approached Atomic 212 to develop a creative concept on a tiny budget. In response, the agency created 'Lucy the Robot' - we placed a humanoid robot outside the Apple store in Sydney to line up for the global release of the...

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