Coca-Cola: Remove labels
Campaign details
Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agencies: FP7/DXB (Part of McCann Worldgroup), Memac Ogilvy DubaiContributing agencies: UM MENA, DubaiCountry: United Arab EmiratesIndustry: Carbonated soft drinksChannels used: Content marketing, Events & experiential, Online video, Packaging & design, Product placement, Product sampling, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
In a world beset with prejudice, Coca-Cola used the power of social media to send a message against prejudice from a...