Bolia.com: Individual Expressionism – leveraging art and fashion

Bolia.com, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

Campaign details

Brand: Bolia.comAdvertiser: Bolia.comAgency: Uncle GreyCountry: Denmark

Countries in which effectiveness was proven

Denmark, Germany, Netherlands, Norway & Sweden.

Campaign background

Our story is about the long-term success of one of Europe's most successful furniture brands. Bolia.com is a Danish furniture retailer that designs and sells its 'New Scandinavian Design' to the young, ambitious and savvy consumers of Denmark, Norway and Sweden through its seamless blend of online and physical stores.

The brand launched in 2000, and for 7 years succeeded beyond all expectations New stores opened, online traffic grew, and...

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