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Case Study

This case study describes how US non-profit organisation DoSomething.org gave young people the opportunity to ask President Obama directly about one of the issues most important to them, student debt.

Case Study

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.

Research Paper

More and more research agencies offer Market Research Online Community (MROC) services alongside other methods, but efficiently coping with the huge amount of text that some MROCs produce often remains a challenge.

Research Paper

This paper provides an overview of how American companies are using analytics in order to identify changes in adoption of new research methods by successful marketing organisations.

Research Paper

This paper discusses the use of techniques such as network mapping and contextual text mining to understand brand pages on Facebook.

Research Paper

Mobile marketing and commerce is gaining prominence in Canada, but companies that do not understand the needs and preferences of their customers risk alienating them in this highly intimate medium.

Research Paper

Due to advances in technology, natural language processing (NLP) - also known as text analytics - have come a long way in the past five years.

Research Paper

Market researchers face a daunting challenge: the web is throwing up huge amounts of new content and some of this material is being used by clients to support decisions.

Case Study

This case study describes how Barclays Africa, a South African banking group, used predictive analytics to help resolve potential threats for consumers.

Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the implications for marketers of the rise of 'dark social' seen in recent years through the proliferation of chat apps such as WhatsApp, Facebook Messenger, Line and WeChat.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Research Paper

This paper presents a new approach to capturing respondents' emotional drivers of behaviour through research involving free form text, using the example of the 2016 US Presidential election, and listing implications for the Asian market.

Research Paper

This paper studies the uses and governance of consumer insights in major corporations, suggesting that ROI be measured at every stage of research, and that these metrics should be used to market to the C-suite.

Research Paper

This article explores the use of artificial intelligence in Latin American countries, including Mexico, Argentina and Peru, and suggests that accurate AI-based social listening and analytics can work in any language/country and for any topic.

Research Paper

This paper describes a UK research project for Sky, a 'triple play' (TV, Broadband & Telephone) service provider, to determine a name for a new nationwide multi-category product launch.

Article

The article explores how PaisaBazaar, one of India's biggest financial brands, is using content marketing to engage new audiences and educate them about financial products.

Article

This article outlines what guidelines marketers should follow to ensure that they get it right when disseminating public health information digitally to diverse audiences on their device of choice - a function that has now become an important part of modern-day healthcare.

Research Paper

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Research Paper

The paper describes how Camelot, the operator of the UK's National Lottery, has revived its online customer feedback questionnaires to measure all aspects of its web experience, which in turn became a key indicator of revenues.

Article

This event report details how Teach For America, the educational non-profit, has leveraged digital data to increase sign-up rates.

Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

Research Paper

This paper examines the challenge for marketing research companies in overcoming consumers’ reluctance to participate in surveys in order to provide decision makers with quality data.
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