Search in

Show only

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

630 results found
Sort by

Research Paper

Looks at the future of text analytics technology alongside the development of natural language processing.

Research Paper

Three themes are of growing importance in the field of data analysis: the demand to process large quantities of open-ended text, the growth in the use of open-source tools, and a need to understand what it is that we do when we utilise computational text analytics.

Research Paper

Automated analysis of open-ended text survey data is an appealing prospect. It eliminates human error and human variability and can be used to create models that are easier to update over time than a manual approach to coding generally yields.

Article

BuzzFeed, the digital media company, is tapping the power of analytics and artificial intelligence to make smarter choices about content distribution.

Research Paper

Presents a new approach for NLP-based highlight identification and extraction, based on a supervised learning model that aides market researchers in sifting through their data.

Article

The purpose of this study is to contribute to the marketing literature and practice by describing a research methodology to identify latent dimensions of customer satisfaction in product reviews, and examining the relationship between these attributes and customer satisfaction.

Case Study

Laundry brand Omo launched a one-day, data-driven digital and social execution to build relevance for a new product variant on Mother's Day in Vietnam.

Research Paper

Sonos, an US consumer electronics company, shapes its product development strategy by analysing open text responses, but wanted to categorise them into meaningful content strategies.

Research Paper

ELVIVE, the haircare brand, analyzed shoppers' behavior during its purchase intention processes to refine its marketing strategy in Peru.

Research Paper

This paper explains how advanced text analytics and immersive video delivered actionable consumer intelligence in the United States for an up-and-coming snack brand, bare, in an evolving product category.

Article

Assesses the capabilities and limitations of Viewing, as well as its potential to enrich or complement Listening-based research.

Research Paper

Details how students from the University of Jujuy, an Argentine national university, created the uSound Intelligent Hearing System to help people with a hearing impairment in Argentina.

Research Paper

This paper explains how data mining using artificial intelligence (AI) helped gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.

Case Study

This case study describes how US non-profit organisation DoSomething.org gave young people the opportunity to ask President Obama directly about one of the issues most important to them, student debt.

Case Study

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.

Research Paper

Due to advances in technology, natural language processing (NLP) - also known as text analytics - have come a long way in the past five years.

Research Paper

More and more research agencies offer Market Research Online Community (MROC) services alongside other methods, but efficiently coping with the huge amount of text that some MROCs produce often remains a challenge.

Research Paper

This paper provides an overview of how American companies are using analytics in order to identify changes in adoption of new research methods by successful marketing organisations.

Research Paper

Mobile marketing and commerce is gaining prominence in Canada, but companies that do not understand the needs and preferences of their customers risk alienating them in this highly intimate medium.

Research Paper

Market researchers face a daunting challenge: the web is throwing up huge amounts of new content and some of this material is being used by clients to support decisions.

Research Paper

This paper discusses the use of techniques such as network mapping and contextual text mining to understand brand pages on Facebook.

Case Study

This case study describes how Barclays Africa, a South African banking group, used predictive analytics to help resolve potential threats for consumers.

Opinion

Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck.

Research Paper

Shows how L’Oréal Spain, the personal care company, evolved from a classic social listening practice to image-based analytics by developing its AI and machine-learning techniques.

Article

Details how the key to success in brand building is to nurture a ‘Mental Network’, full of relevant and distinctive associations that help you be thought of and noticed in the moments that matter.