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Research Paper

Automated analysis of open-ended text survey data is an appealing prospect. It eliminates human error and human variability and can be used to create models that are easier to update over time than a manual approach to coding generally yields.

Research Paper

Sonos, an US consumer electronics company, shapes its product development strategy by analysing open text responses, but wanted to categorise them into meaningful content strategies.

Article

BuzzFeed, the digital media company, is tapping the power of analytics and artificial intelligence to make smarter choices about content distribution.

Research Paper

ELVIVE, the haircare brand, analyzed shoppers' behavior during its purchase intention processes to refine its marketing strategy in Peru.

Research Paper

This paper explains how advanced text analytics and immersive video delivered actionable consumer intelligence in the United States for an up-and-coming snack brand, bare, in an evolving product category.

Article

Assesses the capabilities and limitations of Viewing, as well as its potential to enrich or complement Listening-based research.

Research Paper

Details how students from the University of Jujuy, an Argentine national university, created the uSound Intelligent Hearing System to help people with a hearing impairment in Argentina.

Research Paper

This paper explains how data mining using artificial intelligence (AI) helped gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.

Case Study

This case study describes how US non-profit organisation DoSomething.org gave young people the opportunity to ask President Obama directly about one of the issues most important to them, student debt.

Research Paper

Mobile marketing and commerce is gaining prominence in Canada, but companies that do not understand the needs and preferences of their customers risk alienating them in this highly intimate medium.

Case Study

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.

Research Paper

This paper discusses the use of techniques such as network mapping and contextual text mining to understand brand pages on Facebook.

Research Paper

Due to advances in technology, natural language processing (NLP) - also known as text analytics - have come a long way in the past five years.

Research Paper

More and more research agencies offer Market Research Online Community (MROC) services alongside other methods, but efficiently coping with the huge amount of text that some MROCs produce often remains a challenge.

Research Paper

This paper provides an overview of how American companies are using analytics in order to identify changes in adoption of new research methods by successful marketing organisations.

Research Paper

Market researchers face a daunting challenge: the web is throwing up huge amounts of new content and some of this material is being used by clients to support decisions.

Case Study

This case study describes how Barclays Africa, a South African banking group, used predictive analytics to help resolve potential threats for consumers.

Opinion

Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck.

Article

Marketers are using five trends in B2B email marketing to boost deliverability rates and increase automation.

Research Paper

YouGov, a global data and analytics group, unveiled consumers' appetites for new technologies in the UK, Germany, France and the US to improve marketing effectiveness.

Article

There are several ways marketers can ensure regular and honest communication during a fast-moving ad campaign.

Research Paper

SEAT, a car manufacturer, developed a solution using Artificial Intelligence (AI), machine learning and statistics to extract deeper insights from SEAT's global customer satisfaction survey.

Article

Established go-to-market strategies face growing challenges in 2018, ranging from digitally engaged shoppers to discounters, from Amazon to Aldi.

Research Paper

IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.

Research Paper

Twitter, the social media platform, studied the effectiveness of creative assets and what exactly advertisers need to do to succeed on the platform.