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Article

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Article

Takes a deeper look into what privacy really means, what’s driving the data trend, and what marketers need to be doing in 2019 to make the most of the data protection opportunities in the UK.

Article

Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.

Article

Highlights the issues and opportunities for marketers concerning data privacy in 2019.

Research Paper

This paper examines the potential impact of the 'Internet of Things' (IoT) on market research and how it can be used to understand the needs and satisfaction of customers and research participants.

Article

This event report outlines how the Internet of Things (IoT) will dramatically impact the healthcare sector.

Article

Consumer concerns about how their data is generated, stored, accessed and used have brought privacy rights into the public consciousness.

Article

This article examines developments in the US around regulation of consumer data collection and use, following concerns about misuse of data and abuse of privacy.

Article

This event report addresses the major issues currently shaping the online privacy debate. Consumer awareness of the potential threats has increased enormously in recent years, largely thanks to considerable press coverage of the subject.

Article

This event report discusses the latest arguments surrounding the issue of privacy and handling consumer data.

Article

This article provides five brand principles for success in a "post-privacy era", arguing that a new competitive battleground is emerging for brands that can balance the effective use of data with the need to behave ethically, respect privacy and sustain positive consumer relationships.

Article

This article examines how companies can balance consumer privacy and fair use of personal data.

Article

This event report explores how the 'internet of things' is being applied by marketers, and gives some guidance for brands wanting to work in this area.

Article

This article discusses concerns about data privacy in the US and the merits of self-regulation versus state legislation.

Article

How a company handles privacy is becoming increasingly important to its wider reputation. This Future Perspectives report from The Futures Company explores how ideas of privacy have changed in different parts of the world and the influence of new technologies on its evolution.

News

WASHINGTON, DC: Mattel, the toymaker, has announced plans to launch an intelligent nursery assistant that can listen to and watch over babies, record sleep patterns, and play lullabies, igniting privacy concerns among legislators on both sides of ...

News

LONDON: Security and privacy are high on the list of concerns for British consumers, yet they remain open to some of the advantages that the "internet of things" can bring, a new survey has shown.

News

SAN FRANCISCO: As more and more Americans own more and more connected devices, so they are increasingly troubled what is happening to the personal data being gathered.

Opinion

What will drive change in 2019? Lena Roland, Managing Editor, WARC Knowledge, explores how the conversation around personal data is changing and what brands need to do about it.

Opinion

Who owns your data? Who has access to it? How is it being used? Can it, will it, ever be used against you? How is data being managed? And can data ever discriminate? These were some of the important questions raised at a recent debate hosted in London by The Foundation, an independent growth and innovation consultancy.

Opinion

This post by Jane Bainbridge originally appeared on Research Live . The internet of things (IoT) could open up the direct monetisation of data between individuals and brands according to Moeen Khawaja, partner of Umbrellium.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.

Article

Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.