Article
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WARC Best Practice, December 2020
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
News
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11 November 2020
Offline advertising channels drive online sales, and vice versa, and a new study reports that businesses embracing an omnichannel marketing strategy can increase ROI by 32% in comparison to those that do not.
Opinion
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Simon Ingram, July 2020
How can your brand be part of the e-commerce success story? Simon Ingram, Global Account Director at MediaCom, identifies key trends and pressures in a post-Coronavirus world.
Article
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Patrick Deloy and Nathan Petralia, WARC Exclusive, March 2021
Outlines the pros and cons of investing in paid shoppable media advertising.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of the average sales impact of different media by channel.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of purchase channels among constrained and insulated consumers.
News
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21 September 2020
Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.
Opinion
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Mieke De Schepper, August 2020
Amadeus' Mieke De Schepper argues that omnichannel strategies have a crucial role to play in meeting the changed expectations and demands of post-COVID travellers.
News
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01 February 2021
Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env
Opinion
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Nicola Niesl, December 2020
In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
Article
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Rob Sellers, WARC Exclusive, September 2019
Outlines how brands can refine their use of touchpoints for retail success.
Data
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Rob Clapp, WARC Data Points, January 2020
An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.
Case Study
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Effies (North America), Finalist, North American Effies, 2019
Pepsi, a soft drink brand, increased sales in the US by launching an omnichannel campaign that brought legendary pop icons from stage to shelf.
Opinion
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Anna Hamill, September 2020
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
Article
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WARC Category Intelligence, February 2021
Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Article
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Marcos Angelides, WARC Exclusive, October, 2020
By rethinking the role of physical retail in the wider omnichannel shopping experience, retailers can redefine what success looks like.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Article
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WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in the QSR category.
Article
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Euromonitor Strategy Briefings, October 2016
This report examines omnichannel retail globally, including the opportunities and challenges facing retailers as they strive to offer an integrated customer experience across physical and digital platforms.
Data
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James McDonald, WARC Data Points, September 2020
An overview of global e-commerce advertising spend since 2014.
Article
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Geoffrey Precourt, Event Reports, ARF Coronavirus Virtual Town Hall, March 2020
COVID-19 poses a variety of challenges to marketers, and will require a nuanced response that deals with immediate concerns and looks to the long term.
Article
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Euromonitor Strategy Briefings, June 2018
Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.
Article
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Euromonitor Strategy Briefings, March 2020
A category analysis of hypermarkets in the US.
Article
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Xian Wang, WARC Exclusive, June 2020
Looks at the new considerations for tomorrow's store with the health crisis changing all the existing rules of physical retailing.
