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Article

Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Article

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.

News

Offline advertising channels drive online sales, and vice versa, and a new study reports that businesses embracing an omnichannel marketing strategy can increase ROI by 32% in comparison to those that do not.

Opinion

How can your brand be part of the e-commerce success story? Simon Ingram, Global Account Director at MediaCom, identifies key trends and pressures in a post-Coronavirus world.

Article

Outlines the pros and cons of investing in paid shoppable media advertising.

Data

An overview of the average sales impact of different media by channel.

Data

An overview of purchase channels among constrained and insulated consumers.

News

Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.

Opinion

Amadeus' Mieke De Schepper argues that omnichannel strategies have a crucial role to play in meeting the changed expectations and demands of post-COVID travellers.

News

Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env

Opinion

In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.

Article

Outlines how brands can refine their use of touchpoints for retail success.

Data

An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.

Case Study

Pepsi, a soft drink brand, increased sales in the US by launching an omnichannel campaign that brought legendary pop icons from stage to shelf.

Opinion

Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT,  is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.

Article

Global strategies, campaign updates and trends in the non-alcoholic drinks category.

Article

By rethinking the role of physical retail in the wider omnichannel shopping experience, retailers can redefine what success looks like.

Article

Global strategies, campaign updates and trends in the alcoholic drinks category.

Article

Global strategies, campaign updates and trends in the QSR category.

Article

This report examines omnichannel retail globally, including the opportunities and challenges facing retailers as they strive to offer an integrated customer experience across physical and digital platforms.

Data

An overview of global e-commerce advertising spend since 2014.

Article

COVID-19 poses a variety of challenges to marketers, and will require a nuanced response that deals with immediate concerns and looks to the long term.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Article

A category analysis of hypermarkets in the US.

Article

Looks at the new considerations for tomorrow's store with the health crisis changing all the existing rules of physical retailing.