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TOPIC • See everything on this Topic - and sign up for Topic Updates
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
News
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28 May 2019
Bytedance, the privately-held Chinese company behind the globally popular streaming app TikTok, is reportedly planning to make a move into hardware with a smartphone product.
Research Paper
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Margré Nijkamp and Roos Thijssen, ESOMAR Conference papers, Fusion, 2019
Discusses how using VisualFocus, a tool that facilitates the inclusion of mobile phones in qualitative research, can create more engagement and better insights from focus groups.
Case Study
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APG (UK), Entrant, 2019
The Colombian Ministry of Communications & Technology, the national executive ministry of the Government of Colombia, launched a project that enabled even the most rural parts of Columbia to have access to information on the internet.
Rankings
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WARC Media 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
Rankings
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WARC Creative 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
Rankings
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WARC Creative 100, 2020
In Colombia, the Ministry of Communications & Technology launched a project that enabled even the most rural parts of its country to have access to information on the internet.
Case Study
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Effies (North America), Finalist, North American Effies, 2019
Citi, a banking brand, increased the number of users of its mobile app in the US by introducing faster and simpler features to allow people to get back to their lives and off their phones quicker.
News
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23 July 2019
Visible, an all-digital mobile phone service owned by Verizon, successfully built its brand and fueled consumer awareness by illustrating its core value proposition in an innovative way.
Case Study
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ARF Ogilvy Awards (US), Bronze, 2019
Samsung, an electronics company, promoted its new Galaxy Note9 mobile phone by launching a Galaxy Skin for popular online game Fortnite, which was promoted through an online video with a famous gamer.
Case Study
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SABRE Awards, North America, Government Agencies, Gold, 2019
Washington Traffic Safety Commission (WSTC) launched a new distracted driving law, making it illegal to hold or use a cell phone while driving in the state, resulting in a 40% reduction in people touching their phones while in a car.
Data
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Cinzia Petio, WARC Data, June 2020
This report provides an overview of media consumption trends in Canada between 2012-2019.
Data
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Cinzia Petio, WARC Data, June 2020
This report provides an overview of media consumption trends in Brazil between 2012-2019.
Data
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WARC Data, June 2020
This report provides an overview of media consumption trends in Mexico between 2012-2019.
Data
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Cinzia Petio, WARC Data, June 2020
This report provides an overview of media consumption trends in USA between 2012-2019.
Data
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Cinzia Petio, WARC Data, June 2020
This report provides an overview of media consumption trends in Colombia between 2018-2019.
Case Study
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Chris Harder, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Samsung harnessed the power of TV to show millions across the US just what its new smartphone could do and encourage them to upgrade.
Case Study
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MMA Smarties, Gold, North America, 2019
Fast casual restaurant chain Chipotle integrated a mobile-first approach into its social channels to optimise multi-screening to raise brand awareness and engagement among consumers in the US.
Rankings
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WARC Creative 100, 2021
Wavio, a sound recognition company, created a smart home hearing system that gives mobile notifications to deaf people when noises happen around their house to help them know what is going on in their surroundings.
Case Study
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MMA Smarties, Bronze, North America, 2019
Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.
Case Study
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Sebastián Tarazaga, Dany Minaker, María Quinzio, Mathilde Plisson, WARC Awards, Entrant, Effective Content Strategy, 2019
Telecoms brand Movistar used digital and social media to target young people in Argentina and grow market share in that category.
Case Study
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Cannes Creative Lions, Silver, Creative Strategy Lion, 2019
Kingo Energy, a clean energy company, launched a prepaid electricity system in Guatemala to provide people off the grid with accessible clean energy.
