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Topic Key reading on the development of loyalty-based marketing strategies

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

This event report details the various mobile strategies McDonald's, the fast-food chain, has adopted around Europe.

Case Study

This case study describes a campaign in Denmark by McDonald's, the fast food chain, targeting price-sensitive teens and students with a gamified mobile app loyalty scheme.

Case Study

This case study demonstrates how McDonald's Denmark, the quick service restaurant, used a virtual currency to grow favorability among teenagers and increased market share.

Article

When luxury hotel brand Shangri-La relaunched its Golden Circle loyalty scheme it decided it wanted its guests to be welcomed 'as part of the family'.

Case Study

This case study shows how McDonald's, the quick service restaurant chain, used a virtual currency to engage teenagers in Denmark.

Case Study

In 2011 McDonald's, the quick service restaurant operator, introduced a virtual currency into the Danish market.

Case Study

This case study describes a Christmas ad campaign by Sainsbury's, the UK supermarket, which took a new approach to the season.

Article

This report details seven skills that marketers need for successful digital strategies that both build brands and drive sales, and is based on an address to the Internet Show Asia 2013 conference by Andrew Knott of McDonald's Singapore.

Article

Tom O'Toole, SVP/COO of Mileage Plus Holdings at United Continental Holdings, discussed loyalty programs at the New York CMO Conference in 2011.

Case Study

This case study explains how Nando's, the UK restaurant chain, launched a new loyalty scheme to gather data and understand its customers.

News

LONDON: Sainsbury's, the UK supermarket chain, is planning to make better use of data to communicate with its customers "in a fundamentally different way" its chief executive has said.

News

LONDON: Marks & Spencer, the retailer, is to launch a new members' club that moves the traditional loyalty scheme onto a new level, rewarding people not just for shopping but also for writing reviews and recycling clothing.

Case Study

This case shows how Kenco, the coffee brand, re-established its 'green' credentials in the UK and Ireland by demonstrating to the consumer that its investment in coffee growers produces positive results.

Article

This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.

Research Paper

This paper demonstrates how Carrefour, the supermarket chain, combined market research principles with big data to improve ROI from its loyalty programme in Belgium.

Article

This event report describes how Sky, the UK television broadcaster, has developed technology which allows advertisers to better target households by demographics.

Case Study

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.

Article

This article explains how Boots, the UK beauty and personal care retailer, used online surveys to understand how much more consumers are willing to pay for better quality service and in-store experiences.

Article

For new business owners, building a brand can be done in a number of ways but budgetary constraints mean that word of mouth is likely to be important, at least in the initial stages.

Article

This article explains why loyalty platforms can be key to future publishing success, creating perceived value and affinity in the eyes of the customer and allowing for data capture from the part of the publisher.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.

Article

This report describes how Hilton, the hotel chain, developed a mobile marketing strategy after examining the brand's marketing communications history and assessing the impact of technology on its customer base.

Article

More than half of the business of the Hilton hotel chain comes from its loyalty scheme members. This article explains how the hotel tackled low participation rates in China, where consumers were more familiar with discount programs than loyalty schemes.

Article

This article summarises the highlights from the first day of Warc's MAP conference, on the theme of understanding the connected consumer.
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