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News

LONDON: As voters in the UK prepare to go to the polls on June 8th, there is fresh evidence of a backlash against "fake news" on social media sites with as many as 15m adults reporting that they're twice as likely to visit mainstream newspaper ...

News

LONDON: The great majority of both agency CEOs (68%) and brand CMOs (72%) agree that current agency structures, processes and pace of delivery are not evolving at the same pace as a brand’s needs, according to a new survey.

News

SYDNEY/SINGAPORE: There is no doubt that innovation is important for winning over consumers, but customer centricity and good design continue to have the edge, according to two senior industry researchers.

News

WASHINGTON DC: Smartphones can now be found in a record 80% of US households, representing 6% growth on last year, a new survey has found.

News

YANGON: Myanmar has a consumer landscape that is less developed than other markets in Southeast Asia, yet the country's youthful population and growing access to the outside world makes it an exciting opportunity for brands, according to an agency ...

News

NEW YORK: Brands have placed their advertising agencies under ever closer scrutiny this year and it appears agencies are responding to this and other pressures by cutting back on their budgets for next month’s Cannes Lions.

Article

This article explains how brands can create video creative that is engaging and brand-centric in order to reward viewers with relevance or entertainment and prevent early skipping.

Article

This article examines what publishers can learn from large internet companies like Google and Facebook to increase programmatic revenue.

News

NEW YORK: Agencies seeking to foster greater creativity could benefit from focusing on team dynamics rather than looking to compelling individuals, a paper in the Journal of Advertising Research (JAR) has argued.

News

NEW YORK: Brands may not derive benefit from aligning with social or political causes, findings from two studies conducted in the US suggest.

News

BRACKNELL: With leading UK supermarkets cutting the number of products they stock by up to 10%, fewer new branded items are being launched and sales from new products are down.

News

EUROPE: Poor quality data is holding back the effective use of digital advertising across Europe, according to a new survey.

News

BEIJING: With a new cybersecurity law due to come into force in a few days, foreign businesses in China are having to consider the potential impact of recent changes to the language which broadens the scope of those affected.

News

PARIS/SAN FRANCISCO: Havas Group has claimed its new Client Trading Solution – a platform that gives advertisers full visibility on programmatic trading – is a "game changer", but others have been more cautious in their reviews.

News

JAKARTA: Ramadan marks the biggest spending month of the year in Indonesia, with marketers hoping to boost sales as consumers, flush with annual wage bonuses, buy a range of items across categories.

Opinion

Gareth Kay argues that words will never do justice to the best that our brains can create. So it’s time to think less verbally and think more expansively about how marketing communications can work.

News

AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

News

BRUSSELS: Projects ranging from cross-channel measurement to optimising cross-media execution have been recognised by the 2017 IAB Europe Research Awards, which has honoured winners in eight categories.

News

CHICAGO: Russell Athletic, the sporting apparel group, enjoyed marketing success by subverting category norms and focusing on unlucky losers rather than triumphant winners.

Article

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.

News

LONDON: Needs in the 21st century are mostly satisfied, and there is no such thing as an untouched category, therefore new brands must aim to create fame at launch and capitalise on a sense of shared excitement.

News

ASIA-PACIFIC: A majority of consumers across Asia-Pacific say their perceptions of a brand are coloured by the nature of the media outlet in which its ads appears – an important consideration for marketers juggling digital reach and safety ...

News

SAN DIEGO: The financial damage that brands suffer from bot fraud will decline this year, but further room for progress remains in this area, according to a study from the Association of National Advertisers (ANA).

News

SAN FRANCISCO: Google, the internet giant, is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase, even in offline stores, in a move that has sparked criticism for its impact on user ...

Article

This article explores purchase behaviours and consumer trends of India's shoppers during the festive season, covering beauty, fitness, travel, and digital payments.