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Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Article

This article summarises the results of the Global Marketing Index (GMI) for April 2017, when the Americas registered increased marketing activity for the first time since September 2016, rising to 50.2.

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The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

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This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as Arm & Hammer, Spinbrush and Nair.

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This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

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This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

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This report analyses the world's best marketing campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

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This article explores how Grab, a billion dollar ride-hailing startup from Singapore, launched a new ride sharing service with content marketing and local influencers.

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This article explores how Qantas, Australia's national airline, is using data to improve its customer experience and rethink audience segmentation.

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This event report analyses customers’ journeys in relation to John Lewis and the use and purchase of technology such as smartphones and tablets.

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This event report explores Cambridge Analytica's program of research, data analytics and digital marketing during the 2016 US Presidential election.

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This paper attempts to address a major challenge for global marketers – how they can effectively localise their brands and resonate across different cultures.

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This paper explores how to create successful branded content, using the example of multinational retailer Wal-Mart which created branded entertainment films for its sponsorship of the Academy Awards in the United States.

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This event report outlines how WWE, the wrestling group, is developing its content strategy across multiple channels.

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This event report outlines how Carnival Corporation, the cruise-line group, is delivering personalized experiences to guests using wearable tech and smart software.

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This event report explores how behavioural economics should look outside of the individual in order to understand the social influences that affect people as well as the discipline of behavioural economics itself.

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This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

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This event report addresses how Nescafé, the coffee brand, has sought to enhance its digital presence.

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This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

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This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

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This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

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This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

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This paper explains the concept of New Product Development (NPD) - the process of bringing a new product to market - and how to ensure its success.

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This event report outlines research conducted by AOL, the media group, regarding how to improve consumer engagement with digital video ads.

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This event report outlines how Chipotle, the restaurant chain, survived a brand crisis.