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Research Paper

Technology company Microsoft examined the concept of emotional peaks and pits to uncover brand memories to aid its move from product-oriented company to a service-based model.

Research Paper

US cable sports channel ESPN created a new storytelling framework to determine whether measuring its effectiveness could directly influence business growth.

Research Paper

Search engine Google redefined the way it measures advertising to focus on incrementality and demonstrated how it can be used to remove the potential biases found in long-accepted methodologies.

Research Paper

Global strategic consultancy Truth Consulting took a journalistic approach and highlighted bad news in its storytelling to grab more attention and appeal to certain emotions.

Research Paper

Social media network LinkedIn used narrative analytics to discover how it could avoid being tarred with the same distrusted brush as other tech and social media companies in the US.

Research Paper

FMCG multinational Unilever created a hyper-targeted audience to change market behaviour and grow consideration and sales for its Breeze liquid laundry detergent in the Philippines.

Research Paper

Market research company Ipsos challenged conventional wisdom in System 1 and System 2 thinking, and its applications in marketing, to build a new model for understanding human experience and decision-making.

Research Paper

Global cosmetics brand Estée Lauder explains the concept of defensive innovation and how it led to its creation of a six-step approach to supporting businesses in becoming risk-ready.

Research Paper

Spirits company Bacardi recruited a panel based on social media activity to discover how its brands could enhance 'moments that matter' among drinkers in the US.

Research Paper

Multinational manufacturer Mars, in examining the changing world brought about by COVID-19, identified five key shifts for the insights industry to make to evolve its own function and create value.

Research Paper

Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.

Research Paper

Smart speaker brand Amazon Echo was used to explore if Voice Assisted Interview (VAI) could gain insights from panels and offer fresh ways to reach the digital consumer in the US.

Research Paper

Beyond Research Italy, joined forces with insight agencies worldwide to develop global guidelines to empower brands in the post-COVID-19 age.

Research Paper

Semiconductor and software design company Arm Holdings and global insight agency Northstar championed Design Thinking (DT) to better understand the relationship between youth and tech, leading to the design of a cyberbullying prevention app.

Research Paper

German coffee chain Tchibo used semantic analytics to manage product testing of its weekly changing range of non-coffee products.

Research Paper

Zeroes in on one facet of sustainability, plastic pollution, and the communication of sustainability efforts through packaging.

Research Paper

This paper discusses developing an AI-based customer experience monitoring (CXM) tool in Bahasa Indonesian to reduce customer churn-out in Indonesia.

Research Paper

Google, a technology brand, developed a robust research framework to eta-analyse the quality of video ads in Japan by blending Google machine learning and human coding.

Research Paper

Amazon, the online retailer, used semi-structured interviews to identify pain points in its customers' experience in India which helped it develop a new UI design, rolled out across all marketplaces.

Research Paper

Looks at the social issues that matter to people in the APAC region, and the role that they believe brands should play within this complex environment as consumers in Asia are calling for brands to have purpose.

Research Paper

Hemas, a consumer brand, outlines the challenges of conducting qualitative research in the aftermath of a national tragedy in Sri Lanka.

Research Paper

InMobi Pulse, a mobile research platform, partnered with mobile-first brand Swiggy to leverage micro-segmentation and solve the problem of low app retention in India.

Research Paper

Unilever, a consumer goods company, examines how Artificial Intelligence's next level of business impact will be unlocked when human involvement becomes central to the conversation.

Research Paper

ACUVUE, a contact lens brand, developed a new approach to deliver front-end insights cheaply in Japan.

Research Paper

Diageo, a beverage company, developed an integrated brand pricing framework in India to improve profitability.