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Article

According the CMO Growth Council, marketing as a career choice needs a makeover in order to attract the right talent for the future.

Article

Brands are failing to adequately reflect society in their advertising, according to a study conducted by the Geena Davis Institute on Gender in Media, the non-profit research body.

Article

Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.

Article

The Body Shop, an international beauty retail chain, has moved beyond brand purpose to integrate activist principles into the company, beyond its marketing communications.

Article

The advertising industry loves awards, but they’re focused on the wrong ones, according to consultant Peter Field, and the result is a crisis in creative effectiveness.

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Research from the Financial Times shows that while business leaders understand the value of brands in delivering long-term returns, they are failing to make the necessary brand-building investment.

Article

Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.

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General Mills has embarked on a project of marketing transformation as its re-tools its iconic brands to compete in the fast-changing grocery aisle.

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Data and technology can be a complex issue for marketers to get right, according to Raja Rajamannar, the CMO of financial services brand Mastercard.

Article

Provides a bite-sized summary of the industry trends picked up on by WARC at the 2019 Cannes Lions Festival.

Article

Forrester, the research firm, believes that marketers need to redirect a significant portion of their tech spending to agency creativity in order to more effectively build their brands.

Article

Epidiolex, the first FDA approved prescription drug derived from cannabidiol, needed to build trust with US doctors through an experience that communicated the drug’s professionalism and rigour at scale.

Article

Accenture Interactive and the recently purchased agency, Droga5, have spoken publicly about what the acquisition means, and what it says about the creative business.

Article

Procter & Gamble, the consumer goods giant, is using a new breed of partnerships to help it transform advertising in compelling ways.

Article

Gillette, the male-grooming line owned by Procter & Gamble, repositioned its brand in a courageous way that prompted a wider social debate.

Article

Unilever, the consumer goods giant, undertook an innovative experiment in a bid to help its marketers and agencies reduce their use of stereotypes.

Article

Mars, the food manufacturer, is taking various steps as it seeks to achieve true gender equality in its advertising.

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Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.

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Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways.

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Allegra, the allergy-relief drug made by Sanofi, used mobile ads powered by augmented reality to connect with consumers in Brazil.

Article

Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.

Article

Twitter, the social network, and Contagious, the intelligence provider, joined forces to study the best practices that emerged from 1,856 case studies entered into the Cannes Lions International Festival of Creativity.

Article

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.