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Case Study

Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.

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Abbott, a healthcare company, increased its social presence in Malaysia by launching an unbranded Facebook page to speak to mothers who sought word-of-mouth testimonials.

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Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

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CIMB, a bank, used comedy to engage its Malay target audience with funny online videos.

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Dove, the personal care brand, raised awareness and sales of its dry shampoo product in Russia by targeting women when they needed it most.

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7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

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Dabur Red Paste, a toothpaste brand, increased brand awareness and raised the importance of oral hygiene among children across India by launching a school programme of dental camps and dental IQ tests.

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McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

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Little Village, a pre-school in Singapore, created the Brick Book, a series of lesson cards that worked alongside building bricks to help educate children in disadvantaged schools.

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Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

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The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

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Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.

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Tata Salt, a packaged salt brand, increased sales and awareness in India using virtual reality to transport audiences to its factory and show them the journey of how its pure salt is made.

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McDonald's, a fast food restaurant chain, increased sales of its fried chicken product in Malaysia by launching a commercial of people eating chicken and listening to the crunch.

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Case Study

IPC Shopping Centre, a shopping mall, increased footfall by targeting its philanthropic consumers in Malaysia with Facebook ads.

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Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

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Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

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McDonald's, an American fast food company, launched a campaign in Hong Kong to re-engage consumers with Shogun and Tamago, two humanised characters of the Shogun burger.

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Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

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Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.

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NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

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McDonald’s, a fast food restaurant chain, promoted McCafe across Malaysia by creating a branded drama that used a love story between two baristas to educate viewers on the quality of its coffee.

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ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

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Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they do.