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Case Study

Chinese technology company Alibaba ran a campaign publicising its support for female entrepreneurship to increase brand awareness and affinity worldwide.

Case Study

In India, Oreo, the cookie brand, launched a campaign to widen its audience to include adults as a way of tackling slow growth in the cream biscuits category.

Case Study

SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.

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Indian daily English-language newspaper The Telegraph used a multichannel approach, including TV, radio and outdoor based around the Durga Puja festival to draw attention to the issue of gender inequality in India.

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Dove the beauty brand created an online image library to break beauty stereotypes in Argentina.

Case Study

Oil brand Shell used the power of influencers and online content in Vietnam to increase awareness and preference among a young target audience.

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Vinda Deluxe, the tissue brand, grew sales and brand scores in Malaysia by connecting their key product attribute with a consumer insight.

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Food delivery brand Just Eat created an integrated campaign to boost online orders while celebrating love without prejudice during Milan Pride 2019.

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In the Philippines, hair brand Dove challenged traditional ideals of beauty in order to kickstart stagnant growth.

Case Study

Television station Murr Television used its own news anchors in a live stunt to highlight the case of those who were still missing more than 40 years after the civil war in Lebanon.

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Health supplement Brand's Essence of Chicken used digital media and influencer content to relaunch its Brand's Summer Camp educational tutoring programme in Thailand.

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Bangchak the energy company used a feel-good story of a local eatery to create brand love among a mass audience in Thailand.

Case Study

Mobile carrier AT&T partnered LGBTQ+ crisis intervention organisation the Trevor Project to help scale counselling training services as part of it's CSR initiative.

Case Study

Telecoms operator stc used a multimedia campaign to highlight the dangers lurking online and launch its Tuby child protection app to parents in Saudi Arabia.

Case Study

Barclays Private Bank devised a philanthropic campaign to help increase donations from high net worth individuals to the charity sector in the UK and Europe.

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Over three integrated campaigns, telco provider Hungarian Telekom successfully positioned Magenta 1 as not just a package deal, but a service that helps families work together.

Case Study

Indian broadcaster Star Sports partnered with the Indian government to use the country's Khelo India Youth Games as a platform to encourage sports participation among youngsters.

Case Study

Financial institution Royal Bank of Canada developed a video-led campaign to highlight the importance of inclusion and effect positive change in its markets worldwide.

Case Study

The Times of India newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section in India.

Case Study

Brazilian craft beer brand Cervejeria Colorado ran a campaign on the problem of bee extinction to publicise its production chain and brand values.

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Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.

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Cadbury Dairy Milk (CDM), the chocolate brand, championed its historical spirit of generosity through a new brand platform to grow market share and brand equity in Indonesia.

Case Study

Dishwasher detergent brand Finish created an integrated campaign to boost consumer sentiment towards the brand and encourage water-saving practices in Australia.

Case Study

Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.

Case Study

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.