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Case Study

World Wide Fund for Nature the wildlife conservation charity ran a Black Friday promotion with a twist to drive endangered animal adoptions in the UK.

Case Study

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

Case Study

Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.

Case Study

KFC the fast food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

Case Study

Non-governmental women's protection organisation The Lebanese Democratic Women’s Gathering raised awareness of child marriage in Lebanon.

Case Study

Quick-Service Restaurant chain Burger King created a content engine to become loved and talked-about online in order to grow visitation among iGen and young millennials in the US.

Case Study

Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.

Case Study

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.

Case Study

Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Case Study

KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.

Case Study

Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.

Case Study

To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.

Case Study

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Case Study

FMCG brand Unilever boosted sales of its male grooming products and brand engagement among male football fans in Malaysia.

Case Study

Mouthwash brand Listerine achieved its highest Ramadan market share for three years with a campaign that used TV, digital, social media and in-store activity to persuade Malays in Malaysia to spread more positivity during the holy month.

Case Study

Mamee Monster the snack noodle brand targeted a new audience of millennials with a FOMO-inducing eating challenge in Malaysia.

Case Study

The Yes on 3 Coalition created a social film to help uphold transgender rights in a Massachusetts referendum.

Case Study

FELGTB, Spain's largest organisation for LGBT+ rights, used guerrilla tactics to raise global awareness of Russia's homophobic laws by sending activists wearing different coloured football shirts to the 2018 FIFA World Cup to recreate the rainbow flag.

Case Study

Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.

Case Study

Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using FB Live to break e-commerce records.

Case Study

Non-profit gun safety organisation Change The Ref used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.

Case Study

Supermarket chain Lidl Ireland replaced its printed leaflet with a measurable digital advertising solution to drive sales and turnover in Ireland.

Case Study

Cellular network Idea 4G used artificial intelligence to communicate its superior video quality in India.

Case Study

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Case Study

Automotive brand Renault Italy harnessed the power of the playlist to strengthen its links with its fan base and further increase loyalty.