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Case Study

Philippines-based telco and service provider brand Globe Business used a multi-channel campaign to encourage its customers to discover their own purpose, and to look beyond numbers and gains.

Case Study

Vehicle manufacturer Tata Motors created a digital and on-ground Ramadan campaign to affirm its position as a full-range commercial vehicle player and build brand love in the Middle East.

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Insurance company SBI Life Insurance used an inspirational digital video series to reach young people in India.

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In Poland, tyre manufacturer Bridgestone launched a 10-month content strategy when a budget cut forced a rethink in how to defend its market share.

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Banking and financial services company ANZ created a content marketing strategy centred on a newsletter encompassing articles, videos and podcasts to communicate with its global retail investor base.

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Cereal brand Nestlé Fitness reversed declining sales in Lebanon with an unconventional influencer campaign.

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Car-manufacturer Ford used a disruptive content marketing campaign, amplified on social media, to change perceptions of its Everest SUV in Vietnam.

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Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

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Fevicol the adhesives brand raised awareness of their 60th anniversary with a 90-second film in India.

Case Study

Makeup brand Maybelline looked to an integrated campaign to reinforce its position in the booming Indian beauty market and become default choice for millennial and Gen Z women.

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TD Ameritrade, the US-based brokerage, used a podcast to strengthen its muddled brand by educating customers about behavioural economics.

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Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

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Financial services corporation Mastercard boosted transactions and brand visibility through a content series in the United Arab Emirates.

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Mobile operator US Cellular reinvented a community focused programme – Most Valuable Coach – with a user-driven voting contest on social media to win over new customers and keep existing ones engaged in the US.

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Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.

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Fabric-softener brand Comfort took an emotional approach to launch its new product line in Brazil.

Case Study

Electronics giant Samsung got talk show host Jimmy Fallon to film an entire episode of The Tonight Show on its latest smartphone to promote the launch of its Galaxy S10+ handset in the US.

Case Study

Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.

Case Study

TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.

Case Study

The Philippines Department of Tourism partnered with fast-food chain Jollibee to create a social media campaign to persuade the world of the merits of Filipino food and attract more travellers to the country.

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United Arab Emerite business real estate hub Dubai Media City created a billboard to 'photobomb' a popular TV show to increase brand awareness, promote itself as a regional media hub, attract new business, increase loyalty and maintain pricing.

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Motorcycle brand Ducati Motor Holding launched a new positioning in the travel sector with its Born to Travel campaign in Europe and the US.

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Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.

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QSR brand McDonald's created targeted and culturally connected content to secure a summertime win in Australia.

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Engineering, design and advisory company Aurecon devised a content strategy to position itself as a thought leader in the mobility space in Australia.