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Case Study

Nexon Korea, a gaming brand, promoted the mobile version of the game The Kingdom of the Winds in Korea.

Case Study

P&G, a multinational consumer goods corporation, released 'A Frontliner's Sacrifice' in time for Labour Day in the Philippines to highlight the sacrifices of medical workers during the COVID-19 pandemic and to encourage people to do their part in these trying times.

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Red Horse, a strong-alcohol beer brand, engaged its fans online in the Philippines with a campaign that married memes and funny videos.

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Kellogg's, a food manufacturing company, increased buzz and awareness in Korea around the release of its new product, Green Onion Flavoured Chex.

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Maeil Dairies, a brand of dairy products, increased awareness in Korea about lactose intolerance and lactose-free milk.

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Maeil Dairy, a dairy products brand, promoted its high-protein product Selex in Korea with a film reminiscent of TV drama.

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RC Cola, a brand of soft drink, used a humorous campaign to appeal to Gen Z in the Philippines.

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Lucky Me!, a brand of instant noodles, reintroduced its well-loved product Pancit Canton in the Philippines.

Case Study

Chiro Care, a chiropractic brand, increased sales in Korea by leveraging YouTube to appeal to general users.

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Globe Telecom, a telco brand, raised funds for Virtualahan, an organisation creating equal opportunities for people with disabilities in the Philippines by empowering them through raising donations via the Globe Rewards app.

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Talk 'N Text (TNT), a cellular service, appealed to mobile gamers in the Philippines with its campaign Free Games for All.

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Naver Webtoon, an online publishing platform, increased brand awareness and active users in Korea.

Case Study

Glance, a content discovery platform, increased awareness in India by launching a series of 15-second YouTube ads that promoted its constant feed of personalised mobile lock screen content.

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Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

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Bumrungrad International Hospital, a hospital in Bangkok, launched a YouTube video that highlighted how it is treating patients from overseas safely amidst the Covid-19 pandemic.

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Amazon Prime, a paid subscription service from Amazon, increased viewership for Amazon Prime India by promoting the second season of its TV show Mirzapur through a series of YouTube videos.

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Dutch Mill, a dairy products brand, increased brand awareness and engagement in Thailand by launching a recruitment video on YouTube to encourage participation from mom-and-pop store owners.

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Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

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GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.

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Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

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Motilal Oswal, a financial company, launched 40-second videos and 6-second bumper ads on YouTube in India to remind its target audience about the important of good quality equity investments.

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upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.

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Otsuka Pharmaceutical, a pharmaceutical company, launched an ad that celebrated school students' continuous commitment to their extra-curricular activities in Japan during the coronavirus pandemic.

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Nike, a sportswear brand, increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.

Case Study

Ikeda Mohando, a brand of anti-itch cream, promoted its Delicare Ms cream, a medication for itching in the groin area, in Japan.