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Case Study

H&M focused on digital to raise awareness of its brand and attract footfall for the opening of its first store in Colombia.

Case Study

Ice cream brand Inmarko used a precisely targeted media mix to stand out from the crowd and boost sales during the World Cup in Russia.

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International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

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Sportswear brand Nike partnered with a vlogging app and created an interactive immersive space to cement its connection with youth and creativity and launch its Air Max 720 shoe in China.

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Financial services brand Mastercard created a gastronomy-based promotion to increase transactions and raise awareness of its offer in Colombia.

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Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.

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Peruvian fruitcake brand Paneton D'Onofrio took a multi-platform approach to transform its Christmas relationship with Peruvians and secure sales growth.

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CIMB Bank Berhad adopted a multichannel strategy in Singapore to seize consumers' attention and make it easy for them to sign up for its services.

Case Study

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.

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Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

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Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

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Vehicle brand BRP took an unconventional approach to publicise the launch of its latest model to a younger target audience, teaming up with pop culture icons to increase awareness and drive trial.

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Canada's number-one sports retailer Sport Chek focused on danger to highlight the bravery of athletes during the PyeongChang Winter Olympics.

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US country store Cracker Barrel devised a multi-media strategy to maximise impact and draw in both loyalists and travellers.

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Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.

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P/S, a popular oral hygiene brand in Vietnam, increased sales of its anti-cavity toothpaste by creating a mobile gaming platform targeted at millennial mums.

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India's leading television entertainment channel, Colors, generated buzz for a new-launch show in the Hindi general entertainment space by tapping into the youth market's romantic ideals about true, unconditional love.

Case Study

The Economist harnessed cultural relevance to gain reach and engagement among a broad audience during the World Cup.

Case Study

Sunlight, Vietnam's leading washing-up liquid, launched a campaign centred around gender equality that increased sales and positioned washing dishes as a 'manly man's' chore.

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Skincare brand Nivea developed an integrated campaign to re-establish Nivea Creme as the market leader in Indonesia's all-purpose cream (APC) category.

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Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

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Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile.

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Utility company Hydro-Québec used a content strategy in Canada to build a sense of pride among millennials and increase engagement among its employees.

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Cincinnati Children's Hospital Medical Center (CCHMC) increased awareness of congenital heart defects (CHD) in adults and positioned itself as the best option for delivering CHD care in the US.

Case Study

Confectionery brand Skittles reached a Super Bowl-sized audience by appearing on Broadway with a bespoke new production.