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Case Study

Children's Panadol created a custom algorithm to drive sales and deliver outstanding results in Australia.

Case Study

Oil brand Shell implemented an innovative audience-targeting framework in Malaysia to investigate whether tactical promotions work and, at the same time, increase fuel sales and grow brand preference.

Case Study

Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.

Case Study

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Case Study

Unilever-owned dandruff shampoo Clear ran a data-led mobile campaign to carve out market share in the Philippines.

Case Study

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Case Study

Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.

Case Study

As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.

Case Study

Car manufacturer Ford used a data-driven marketing initiative to improve its consumer experience and smooth the path to purchase in Vietnam.

Case Study

Diageo-owned rum brand Captain Morgan ran a mobile-led campaign to personalise messaging to consumers and increase redemption of promotions in the UK.

Case Study

Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.

Case Study

P&G used a cultural connections model to increase Gillette's relevancy among young adult men.

Case Study

Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.

Case Study

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Case Study

India-based video-on-demand website ZEE5 brought together data, content and technology in a unique execution to raise awareness of its digital news offering.

Case Study

Laundry brand Omo launched a one-day, data-driven digital and social execution to build relevance for a new product variant on Mother's Day in Vietnam.

Case Study

Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.

Case Study

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Case Study

Satellite broadcast provider DIRECTV used data from social media to connect audiences in Colombia with its OTT service and increase use of the platform during the Copa América.

Case Study

Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign, backed by traditional and digital media, to drive sales on Black Friday.

Case Study

Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.

Case Study

Selecta, the top-selling ice cream brand in the Philippines, increased brand awareness by partnering with ride-hailing app Grab to spread time-based family bonding messages to busy professionals.

Case Study

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Case Study

Telco TalkTalk built a data-led model to increase efficiency of its marketing spend, drive uptake of subscriptions and increase the value of existing customers.

Case Study

To set itself apart in Indonesia's congested skincare market, award-winning skincare product maker Pond's launched a unique clay facial wash.