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Article

In this talk hosted by WARC at Cannes Lions 2019, several speakers discussed the challenges and impact of investing in a meaningful strategy at scale.

Article

In a talk held by WARC at Cannes Lions 2019, Jonny Bauer explains how Tourism Australia hijacked something very American.

Article

WARC’s Future of Strategy session at Cannes Lions 2019 features presentations from three high-profile marketing strategists with diverse backgrounds.

Article

In a talk held by WARC at Cannes Lions 2019, vice chairman of Ogilvy Rory Sutherland explores why it is so hard to make the case for investment in creativity despite evidence suggesting it is effective.

Article

At a talk held by WARC at Cannes Lions 2019, two speakers explain why it’s better to be interesting than to be right.

Article

In a talk held by WARC at Cannes Lions 2019, CMOs from Heineken, McDonalds and Coca-Cola demonstrate how creativity has driven market share, elevated share price and accelerated business growth.

Article

In this talk, hosted by WARC at Cannes Lions 2019, Kawal Shoor and Navin Talreja discuss how innovation helped them create an award-winning product and campaign that transcended modern trends.