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Data

An overview of digital advertising (social media, search and retail media) costs.

Article

A study into the role of premium publishing environments on user attention levels.

Article

This article shares best practice advice for brands on how to approach sustainability.

Opinion

Jon Clarke, Founder and Chief Product Officer of Cyance shares his thoughts on how the data landscape will shift in 2022, and how B2B marketers can capitalise.

Opinion

Brand voice can be a financial drag if you’re getting it wrong and a financial success if you’re getting it right. Chris West has some pointers.  

Rankings

Red Cross, a humanitarian organisation, drew attention to the work that is does around the world with its Run. For. Life. campaign.

Rankings

Stayfree, a menstrual hygiene brand, launched its Project Free Period to give sex workers in India the opportunity to develop other skills.

Rankings

Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.

Rankings

Tele2, the telco, grew revenue and differentiated itself from competitors by launching the innovative Tele2 Market, where customers can buy and sell minutes and data to each other.

Rankings

Cerveza Poker, a beer brand, increased sales in Colombia by orientating its communications around friendship.

Rankings

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Rankings

KFC, a fast food restaurant chain, created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Rankings

Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.

Rankings

Fast food brand McDonald’s increased brand love among millennials by entering the esports and gaming world in Australia.

Rankings

Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.

Rankings

Fast food brand McDonald’s increased sales and brought little moments of joy to Australians by using data to improve the McDonald’s Monopoly promotion.

Rankings

Snickers, a confectionary brand, drove awareness in the GCC through facial recognition technology.

Rankings

Specsavers, an optician brand, improved customer experience and delivered demonstrable and sustainable value back to the business via a data-driven approach in the UK.

Rankings

Irish airline Aer Lingus increased sales and consumer engagement by moving away from traditional sales-focused marketing towards consumer-centric personalised marketing.

Rankings

The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for effectiveness.

Rankings

Download a breakdown of the top brands’ work featured in the 2021 Effective 100 Rankings.

Rankings

The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.

Rankings

The WARC Media 100 is an annual ranking of the world’s most awarded campaigns and companies for media.

Rankings

Download a breakdown of the top brands’ work featured in the 2021 Creative 100 Rankings.

Rankings

Download a breakdown of the top agencies’ work featured in the 2021 Creative 100 Rankings.