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Data

An overview of expected consumer spend this festive holiday season.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Article

Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.

Opinion

Five major trends from We Are Social’s Think Forward 2022, backed by an extensive global survey  –  by Lore Oxford, head of cultural insights.

Data

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Data

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

Article

Using the examples of three multinational companies, Mindshare Asia Pacific’s Rohan Lightfoot and Anita Munro explore the variety of routes to profitability through the lens of good growth.

Article

SimplyGood is a startup offering eco-friendly household cleaning products and its founder and CEO, Jeremy Lee, tells WARC how he aims to do good by reducing single-use plastic and carbon pollution – starting from the home.

Article

Prakash Kamdar and Carol Wee of dentsu Singapore relate how the marketing communications company started its journey towards being a purpose-led business by ensuring it has a fundamental appreciation of the virtuous cycle of good and growth.

Opinion

A survey by FreeWheel and CoLab Media Consulting finds advertisers increasingly attracted to ‘advanced TV’ media, such as connected TV and video-on-demand platforms.

Article

Dianne and Frank Sciacca, the co-founders and owners of Ecoganic Bananas, have revolutionised the banana industry with their ecoganic farming methods but it has not been an easy journey.

Opinion

2021 has been a turbulent year for B2B marketers from a data perspective. Jon Clarke of Cyance reviews the current landscape and shares his thoughts on how the data landscape will shift in 2022 and how B2B marketers can capitalise.

Article

Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi examine three examples of businesses that have put purpose into practice effectively with their meaningful challenge purpose, ecosystem focus and holistic performance.

Article

Outlines the channels available for brands looking to reach esports fans.

Data

An overview of digital advertising (social media, search and retail media) costs.

Rankings

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

Rankings

UNILAD, a digital publisher, launched a campaign in the UK to change a law preventing sexually active gay and bisexual men from donating blood.

Rankings

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Rankings

JinLingGuan, an infant formula milk brand, appealed to new parents and grew sales in China by partnering with smart speaker manufacturer Xiaomi to create the AI Baby Expert.

Rankings

IKEA, a furniture brand, launched a free, online library of interior designs for people living in public housing in Russia to give them more comfort in their living space.

Rankings

Popeyes, a fast food brand, used Twitter to promote its new chicken sandwich in the US.

Rankings

Download a breakdown of the top agencies’ work featured in the 2021 Creative 100 Rankings.

Rankings

Google Arts & Culture, a non-profit initiative, became the world’s largest crowdsourced search for gender equality by building an empty museum where people could digitally submit documents from when Women’s Football was banned.

Rankings

McDonald's, a fast food brand, encouraged young people in Canada to apply for jobs with its campaign Friends Wanted.

Rankings

Telenor, a telecommunications company, increased brand reach and positive impact in Pakistan by launching an Android mobile app, the Digital Birth Registration, to replace the age-old complex and time-consuming paper-based registration process.