Search in

Show only

Date Range

Search within

Search Results Language

Category

Brand

Location

Source

Index

96,662 results found
Sort By

Data

An overview of the growth in advertising spend by medium in 2021, 2022 and 2023.

Opinion

John Lewis is the UK Advertiser of the Month for November 2021, as its annual  festive offering drops. 

Opinion

Just in time to kick off the holiday season, Pillsbury is the brand with the biggest increase in Advertising Awareness for November 2021.

Opinion

Singapore Airlines registered the biggest increase in Advertising Awareness for November 2021, thanks to its latest campaign. 

Article

The B2B buying journey is increasingly complex, with more channels, more people involved from more functions, more interactions – all of which affects the sort of content that marketers need to put out and where they put it.

Opinion

Ahead of a WARC Podcast on Dentsu’s 2022 media trends report, Dan Calladine outlines three ‘megatrends’ and ten trending topics set to impact marketers in the coming 12 months.

Data

An overview of marketers' planned media investment in 2022.

Data

This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.

Article

Research on the ways in which e-commerce businesses can benefit from TV advertising.

Article

Shares and analyzes data from several studies looking at different aspects of representation and inclusion in the marketing industry, and steps toward improvement.

Opinion

Davianne Harris, Chief Client Officer and Head of the DE&I Consulting Practice at sparks & honey, explains why organizations need a Diversity Operating System, which puts equity at the center of everything.

Article

Looks at agency diversity data collected by Agency DEI, a self-funded US organization whose goal is to use data to make the advertising & marketing industry more transparent and equitable.

Article

Diversity levels have increased in the US marketing industry, but there is still progress to be made, according to a study by the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) division.

Article

Looks at how the growing number of Hispanics in the US makes this demographic an increasingly mainstream one.

Article

Analyzes data and offers recommendations based on input from 971 people in marketing, advertising, and related communities about their experiences in the advertising industry, with a focus on BIPOC employees.

Opinion

Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders

Article

Examines the business case for brands to support content that focuses on an increasingly diverse US population.

Opinion

While diversity, equity and inclusion saw renewed focus in the US after the murder of George Floyd, another element moving DEI forward is new US Census data underscoring the country's dramatic demographic shifts, writes US Commissioning Editor Cathy Taylor.

Article

Proliferating digital commerce channels mean brands need to de-average channels, touchpoints and shopper segments to create seamless experiences across the evolving customer journey.

Data

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Opinion

Moving into the 2021 holiday season, consumers are looking to experience elements of the traditional while leaning into their "new normal," and marketers have an opportunity to incorporate this shift into messaging, digital touchpoints, and in-person experiences, says Jay Choyce Tibbitts, Social Strategist, Deutsch NY.

Article

This report, developed in association with Accenture Interactive, is an analysis of successful Pharma and Healthcare campaigns from 2010 – 2021 using WARC’s case study database.

Article

This episode of Behind the Winning Idea explores the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in the 2021 WARC Awards for Effectiveness.