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Article

Research by BritainThinks shows there is a significant ‘say-do-gap’ in peoples’ desire to adopt more conscious consumption behaviours, and what they actually do.

Opinion

WARC’s Genevieve Silk considers how the winners of this year’s DMA Awards have highlighted societal issues that are all too often ignored, denied or neglected.

Article

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on the collision of brand and e-commerce.

Article

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on social commerce and the creator economy.

Opinion

Katia Lan, Project Director of L'Oreal China Consumer Center, talked about judging what beauty brands need to prepare for the local market and young consumers in terms of products and services based on trends in the next 5 to 10 years, especially for the retail side of technology., the impact on the R&D side and the supply chain side, and the requirements for enterprises to change the way they use internal and external resources.

Article

Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.

Opinion

With both Apple and Mozilla having already banned third-party cookies in their browsers, and Google planning to follow suit in 2023, now is the time for publishers and advertisers to work together towards a cookieless future, says Adform’s Philip Acton.  

Data

An overview of retail sales by channel between 2016 and 2026.

News

Senior marketing executives from brands and agencies from around the world are represented on the first three jury panels being announced today for the WARC Awards for Effectiveness 2022 .

Article

Magazine media can help brands to harness focused media consumption moments.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Article

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Article

Article

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Data

An overview of publishers' digital revenue priorities in 2022.

Case Study

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

Case Study

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

Case Study

Formula 1, a racing car brand, increased its audience in the US by using robocalling technology.

Case Study

The International Olympic Committee, a non-governmental sports organisation, and The Coca-Cola Company, a beverage company, increased engagement among young audiences for the Toyko 2020 Olympics with a digital and social campaign that showed its inclusive nature.

Case Study

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

Case Study

Oreo UK, a biscuit brand owned by Mondelez International, used humour to connect with people in the UK during the COVID-19 pandemic by launching The Playful Network.

Case Study

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Case Study

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Case Study

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.