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Data

An overview of the themes that are having a significant impact on marketing strategies in 2022.

Article

Facebook’s re-brand to Meta and its announcement about investing to build the metaverse feels significant.

Data

An overview of the growth in advertising spend by medium in 2021, 2022 and 2023.

Opinion

John Lewis is the UK Advertiser of the Month for November 2021, as its annual  festive offering drops. 

Opinion

Singapore Airlines registered the biggest increase in Advertising Awareness for November 2021, thanks to its latest campaign. 

Opinion

Just in time to kick off the holiday season, Pillsbury is the brand with the biggest increase in Advertising Awareness for November 2021.

Case Study

RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.

Case Study

Holland and Barrett, a wellness retailer, conducted a research study with Harris Interactive in the UK to better understand what wellness means to people, in order to establish its role in supporting wellness.

Case Study

Kantar Public, a data analytics and brand consultancy company, launched a campaign in the UK to support the Government to optimise public transport use during the COVID-19 pandemic.

Case Study

Lurpak, the butter brand, fuelled a new and updated direction of advertising across Europe and MENA.

Case Study

The Joseph Rowntree Foundation, the social change organisation, conducted an extensive study of destitution in the UK.

Case Study

Nationwide, the banking institution, established a long-term ethnographic project in the UK.

Case Study

Penguin Random House(PRH), a publishing company, launched a campaign in the UK to change how the publishing industry approached publishing and marketing of Crime & Thriller books, and become more inclusive.

Case Study

TikTok, a video-focused social networking service, launched a campaign in Germany to strengthen the relationship with their current audience and increase tracking measures.

Case Study

Churchill, a leading provider of general insurance, launched a campaign in the UK to deliver substance through emotion, disrupt category norms and use Churchie as a symbol of reinvention.

Case Study

Ipsos MORI, a market research company, launched a campaign in the UK to conduct population surveillance studies to track the prevalence of COVID-19 and COVID-19 antibodies.

Case Study

Nuffield Health, the healthcare charity, developed its Covid-19 rehabilitation programme to support patients suffering with long-covid in the UK.

Case Study

BT, a telecommunications company, launched a campaign in the UK to develop a programme to immerse two senior executives and their teams in the customers' day-to-day lives and how they interact with the brand.

Case Study

Kahlúa, a coffee liqueur brand, launched an in-depth query to grow market share and brand equity in key locations by targeting a new audience globally.

Case Study

Blue Marble Research,a research agency, conducted an observational study in the UK.

Case Study

The FCA, the regulatory organisation for financial markets, worked with BritainThinks to explore its audience and their key drivers and behaviour in the UK.

Case Study

Unilever, a consumer goods company, and Quantum, a design strategy company, launched a global campaign to examine the evolving definition of hygiene and identify actionable opportunity spaces (OS) for the brand to rethink the positioning of its hygiene products.

Case Study

Maple Leaf Foods (MLF), a food company, conducted a study in Canada to gain a deep understanding of consumers' views and values regarding carbon neutrality.