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Opinion

The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.

Data

An overview of consumers shopping more or exclusively online or in store across different categories.

Article

Finding an adequate match between a brand and influencer is a delicate art that can ultimately impact consumer purchase intent, according to a study published in the Journal of Consumer Behavior.

Article

Farewill, the online will provider, is developing a funerals business built around an understanding of its target market and a product eco-system.

Case Study

Axe, a male deodorant brand, launched its Axe Chill campaign across the Gulf Cooperation Council (GCC) countries to highlight Axe's ability to lower body temperature.

Case Study

Galaxy, a confectionery brand, launched a gamified mobile campaign rooted in Arabic culture during Ramadan in Saudi Arabia and the UAE.

Case Study

Etisalat, an Emirati telco provider, launched its interactive Etisalat Sonic campaign in the MENA region to bring people together despite the social distancing measures in place as a result of the COVID-19 pandemic.

Case Study

Lifebuoy, a soap brand, launched a public service campaign in Egypt to remind people that practising good hand hygiene and using any soap brand can help reduce the spread of infections, while reminding people to stay at home.

Case Study

LUX, a personal care brand, developed a new way to enrich its first-party data and get to know its consumers in the UAE like never before.

Case Study

Sensodyne, a toothpaste brand, launched a gamified mobile ad in Saudi Arabia to demonstrate how the brand can help consumers overcome tooth sensitivity.

Case Study

App Samurai, a mobile growth platform, converted stories into a tool for every app owner to boost onboarding, engagement, retention, and revenue with its own branded story content with Storyly.

Case Study

Unilever, a consumer goods company, developed a bundle of fragrance-free products that could be bought and used globally by Hajj pilgrims visiting Mecca.

Case Study

The National Bank of Kuwait (NBK), a banking brand, designed a real-time, location-based marketing campaign for NBK mobile banking app users in Kuwait.

Case Study

Lipton, a tea brand, launched its Stay at Home YouTube campaign in Egypt to drive messaging around the impact of social distancing in society and highlighted the health benefits of green tea.

Case Study

Dettol, a brand of cleaning supplies, launched a video and mini game to promote its shower gel in South Africa.

Case Study

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.
FCA

Case Study

FCA, an automobile brand, used banner ads to raise brand awareness and attract customers in the Middle East.

Case Study

Dove, a personal care brand, boosted sales via Amazon on White Friday in the UAE.

Case Study

PlayStation, a video game brand, launched a mobile video advertising campaign to promote its virtual reality (VR) game, Marvel's Iron Man VR, in the Middle East region.

Case Study

McDonald's, a fast-food brand, launched an interactive, gamified mobile campaign in Saudi Arabia to present its promotional meal.

Case Study

KitKat, a confectionery brand, launched a gamified, multilingual campaign in the Middle East to reclaim its association with taking a break.

Case Study

RAKBANK, a banking brand, improved brand perception in the UAE with its She Can Play campaign that focused on a young girl and her love of football.

Case Study

M&M's, a confectionery brand, launched a multilingual, gamified mobile campaign in Saudi Arabia and the UAE to announce the return of its M&M's Minis.

Case Study

Pampers, a nappy brand, donated one million nappies in Lebanon and raised the country's morale with its social media campaign #HopeIsBorn.

Case Study

Snickers, a confectionary brand, used facial recognition as part of its Snickers Hunger Support Campaign in the UAE, Saudi Arabia and Kuwait.