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Case Study

Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.

Case Study

The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Case Study

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

Case Study

Schwinn Classic Cruiser, a brand of exercise bike, garnered lots of attention from reviewers in the US thanks to its retro approach.

Case Study

Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.

Case Study

Arla Foods, a dairy company, communicated the brand's superior taste to its US audience to double its sales and household penetration in six months.

Case Study

The City of Fremont, a city in California's San Francisco Bay Area, increased website traffic in the US by launching a new site that is mobile and tablet friendly and supports its business proposition.

Case Study

Thor Trucks, a technology company focused on innovations in commercial transport, promoted its new semi-truck alongside its competitor in the US by enlisting Ashlee Vance of Bloomberg to make a comparison video.

Case Study

Alizila, a news brand from Alibaba, increased its following and sessions on its website by launching a digitally enabled supermarket and video content, demonstrating its knowledge of the Chinese market.

Case Study

Elvie, a brand of breast pump, launched its product in the US and UK to increase its SOV from 0% to 58%.

Case Study

Genentech, a Biotechnology company, launched a podcast to engage current and potential Genentech employees and bring science to US audiences in a way it had never been done before.

Case Study

Heinz, a food-processing company, increased awareness of its new mayo product by asking consumers on Twitter if they wanted its Dubai-exclusive Mayochup product to launch in the US.

Case Study

The Suzanne Wright Foundation, a charity for patients with pancreatic cancer, created a documentary film to grab the attention of lawmakers and medical professionals in the US.

Case Study

IHOP, a pancake house restaurant chain, bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.

Case Study

Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.

Case Study

Cenex, a not-for-profit low emission vehicle research and consultancy organisation, used brand partnerships and curated Facebook posts to increase readership of its blog.

Article

Lippe Taylor, a marketing and PR agency, created a strategic metrics measurement to improve value and performance with its clients across categories in the US.

Case Study

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.

Case Study

Finnair, an airline company, increased bookings in the US by launching an influencer campaign that encouraged millennials to use its stopover program.

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Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.

Case Study

Conoco, a multinational energy corporation, launched its Choose Go campaign among millennials in the US by creating an anime-style content series based on insights into their interests and social conversations.

Case Study

Campari, an alcoholic liqueur, increased sales across the US by launching a seven-day event that encouraged bars and restaurants to create their own Negroni cocktails and donate the proceeds to charity.

Case Study

HeForShe, a solidarity campaign for the advancement of gender equality, was able to reignite the momentum for HeForShe globally and with no budget.

Case Study

TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.

Case Study

Hilton, a brand of full-service hotels and resorts, increased brand revenue and consideration in the US by launching influencer-generated video content to showcase its affordable, spacious and fun hotel suites.