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Case Study

The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Case Study

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

Case Study

Schwinn Classic Cruiser, a brand of exercise bike, garnered lots of attention from reviewers in the US thanks to its retro approach.

Case Study

Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.

Case Study

Arla Foods, a dairy company, communicated the brand's superior taste to its US audience to double its sales and household penetration in six months.

Case Study

Alizila, a news brand from Alibaba, increased its following and sessions on its website by launching a digitally enabled supermarket and video content, demonstrating its knowledge of the Chinese market.

Case Study

Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.

Case Study

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.

Case Study

Finnair, an airline company, increased bookings in the US by launching an influencer campaign that encouraged millennials to use its stopover program.

Case Study

Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.

Case Study

HeForShe, a solidarity campaign for the advancement of gender equality, was able to reignite the momentum for HeForShe globally and with no budget.

Case Study

Niagara Conservation, the manufacturing company, launched a fully integrated campaign that used humor to get a serious message across to US customers.

Case Study

Bridgehouse Asset Managers, the investment firm, built awareness of mental health considerations in providing financial advice and on financial well-being in Canada.

Case Study

HP, the software company, reinforced the company’s legacy of promoting diversity and inclusion in the US in its latest campaign featuring the ‘All-American Family Portrait’.

Case Study

Reynolds, a home goods brand, caused a stir on social media in the US by creating an unusual recipe for turkey seasoning.

Case Study

Consorzio del Prosciutto di Parma, a manufacturer, launched a site to educate US chefs on the qualities of Prosciutto di Parma (PDP).

Case Study

Aflac, an American insurance company, increased sales and brand awareness in the US by providing children battling cancer with a robotic duck toy, symbolic of its logo, to comfort them throughout treatment.

Case Study

Skittles, a brand of fruit-flavoured candy, increased sales during the Super Bowl by launching an ad for just one person and teasing what could be in the ad that nobody would see.

Case Study

Helzberg Diamonds, a jewelry retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Case Study

Jim Beam, a brand of bourbon whiskey, increased awareness and website traffic among US millennials by launching a spoof AI assistant to decanter its alcohol.

Case Study

FOREO, a skincare brand, increased awareness of its UFO smart treatment mask globally by launching an experiential booth at CES 2018, a technology festival.

Case Study

Scotts Miracle-Gro (SMG), a lawn and garden products corporation, partnered with NGOs and launched a visual social media campaign with National Geographic to solve the algae bloom water crisis in the US.

Case Study

Land O'Lakes, an agribusiness and food company, launched a live activation and digital platform in partnership with National Geographic to promote its company as one that cares about the future of food.

Case Study

Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.

Case Study

The City of Fremont, a city in California's San Francisco Bay Area, increased website traffic in the US by launching a new site that is mobile and tablet friendly and supports its business proposition.