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Case Study

Bridgehouse Asset Managers, the investment firm, built awareness of mental health considerations in providing financial advice and on financial well-being in Canada.

Case Study

Elvie, a brand of breast pump, launched its product in the US and UK to increase its SOV from 0% to 58%.

Case Study

HeForShe, a solidarity campaign for the advancement of gender equality, was able to reignite the momentum for HeForShe globally and with no budget.

Case Study

Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.

Case Study

The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Article

Lippe Taylor, a marketing and PR agency, created a strategic metrics measurement to improve value and performance with its clients across categories in the US.

Case Study

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.

Case Study

HP, the software company, reinforced the company’s legacy of promoting diversity and inclusion in the US in its latest campaign featuring the ‘All-American Family Portrait’.

Case Study

The Hershey Company, a chocolate and cocoa products company, increased awareness for its KitKat brand in the US by launching an engagement ring box in the shape of a KitKat that revealed a ring when broken.

Case Study

Reynolds, a home goods brand, caused a stir on social media in the US by creating an unusual recipe for turkey seasoning.

Case Study

Finnair, an airline company, increased bookings in the US by launching an influencer campaign that encouraged millennials to use its stopover program.

Case Study

Consorzio del Prosciutto di Parma, a manufacturer, launched a site to educate US chefs on the qualities of Prosciutto di Parma (PDP).

Case Study

Arla Foods, a dairy company, communicated the brand's superior taste to its US audience to double its sales and household penetration in six months.

Case Study

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

Case Study

Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.

Case Study

Conoco, a multinational energy corporation, launched its Choose Go campaign among millennials in the US by creating an anime-style content series based on insights into their interests and social conversations.

Case Study

Skittles, a brand of fruit-flavoured candy, increased sales during the Super Bowl by launching an ad for just one person and teasing what could be in the ad that nobody would see.

Case Study

Helzberg Diamonds, a jewelry retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Case Study

Janssen Pharmaceutica, a pharmaceutical company of Johnson & Johnson, increased brand awareness in the US by launching an anthem video that helped fight the stigma against mental health.

Case Study

Genentech, a Biotechnology company, launched a podcast to engage current and potential Genentech employees and bring science to US audiences in a way it had never been done before.

Case Study

INSIGHTEC, a medical technology company, increased awareness of its neurosurgery treatment for Essential Tremor (ET), in the US by launching a patient reference programme to share stories of how they have helped.

Case Study

Heinz, a food-processing company, increased awareness of its new mayo product by asking consumers on Twitter if they wanted its Dubai-exclusive Mayochup product to launch in the US.

Case Study

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.

Case Study

The City of Fremont, a city in California's San Francisco Bay Area, increased website traffic in the US by launching a new site that is mobile and tablet friendly and supports its business proposition.

Case Study

The Suzanne Wright Foundation, a charity for patients with pancreatic cancer, created a documentary film to grab the attention of lawmakers and medical professionals in the US.