Priyanka Nair, Meghna Sethy, Nadia Miranda, WARC Awards for Asian Strategy, 2021
Consumer goods company Hindustan Unilever drove behavioural and attitudinal change among consumers in India towards water, plastic and health safety with a TV and digital drive as part of its Start a Little Good programme.
MMA Smarties, Bronze, X (Global), 2020
Hindustan Unilever, a consumer goods company, turned a challenge into an opportunity in India by launching the app Essentials on Wheels, a contactless direct-to-home distribution channel, during the COVID-19 lockdown.
Following a legal battle between Hindustan Unilever Limited and German skincare brand Sebamed, the Advertising Standards Council of India (ASCI) has reminded advertisers of the need for any comparative advertisements to be “factual and capable of obj
Pooja Patil and Priyanka Agrawal, WARC Prize for Innovation, Entrant, 2017
This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.
With the gradual reopening of the economy post lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, according to Broadcast Audience Research Council (BARC) CEO Sun
Nikshit Shetty and Aunkita Dey, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.
NEW YORK: Hindustan Unilever last night took the Best in Show award at the 2014 Global Smarties Awards , run by the Mobile Marketing Association, with an innovative campaign targeted at a rural India audience.
LONDON: Hindustan Unilever, BBDO and Coca-Cola are among the companies showing a high degree of long-term marketing impact, according to a new analysis that tracks data from the past three years of the Warc 100.
Active Wheel, a detergent brand produced by Unilever, promoted equality and women’s education in India by launching a smartphone app that gives women access to learn new skills, which could be downloaded when they bought a pack of Active Wheel.
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