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Case Study

Hindustan Unilever Limited (HUL), a consumer goods company, connected with consumers in India by creating 'direct-to-home' channels during the COVID-19 lockdown.

Case Study

Hindustan Unilever (HUL), the consumer goods company, worked with the government, UNICEF and hundreds of non-profit organisations across the country to support the nation during the pandemic in India.

Case Study

Consumer goods company Hindustan Unilever drove behavioural and attitudinal change among consumers in India towards water, plastic and health safety with a TV and digital drive as part of its Start a Little Good programme.

Case Study

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Case Study

Consumer goods company, Hindustan Unilever, inspired social responsibility around sustainability with its Start a Little Good programme in India.

Case Study

Hindustan Unilever, a consumer goods company, turned a challenge into an opportunity in India by launching the app Essentials on Wheels, a contactless direct-to-home distribution channel, during the COVID-19 lockdown.

Case Study

Consumer goods company, Hindustan Unilever, turned brand speak into brand action, launching a valuable Essentials on Wheels direct-to-home delivery service during the Covid-19 pandemic in India.

News

Following a legal battle between Hindustan Unilever Limited and German skincare brand Sebamed, the Advertising Standards Council of India (ASCI) has reminded advertisers of the need for any comparative advertisements to be “factual and capable of obj

News

Hygiene product brands in India have been buying up airtime across media channels, as the COVID-19 outbreak sparks an advertising overdrive by brands in the category.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

News

With the gradual reopening of the economy post lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, according to Broadcast Audience Research Council (BARC) CEO Sun

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Case Study

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Research Paper

Hindustan Unilever, an Indian consumer goods company, inspected multiple data sources to gain insights into current market trends to enable it to act ahead of the market across multiple sectors.

News

Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.

News

Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.

News

NEW YORK: Hindustan Unilever last night took the Best in Show award at the 2014 Global Smarties Awards , run by the Mobile Marketing Association, with an innovative campaign targeted at a rural India audience.

Case Study

P&G India ran a campaign promoting its CSR programme Shiksha to grow purchase intent and brand awareness, and increase engagement and preference among consumers in the low-loyalty FMCG segment.

Case Study

Mass-market detergent Wheel implemented a digital-led campaign in India to improve penetration, increase market share and empower women financially.

News

LONDON: Hindustan Unilever, BBDO and Coca-Cola are among the companies showing a high degree of long-term marketing impact, according to a new analysis that tracks data from the past three years of the Warc 100.

Case Study

Hindustan Unilever Limited, the consumer goods company, successfully collaborated with its media partners in India to reach customers with its brands across cricket, Bollywood and purpose.

Case Study

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Case Study

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Case Study

Active Wheel, a detergent brand produced by Unilever, promoted equality and women’s education in India by launching a smartphone app that gives women access to learn new skills, which could be downloaded when they bought a pack of Active Wheel.