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Case Study

Hindustan Unilever Limited (HUL), a consumer goods company, connected with consumers in India by creating 'direct-to-home' channels during the COVID-19 lockdown.

Case Study

Hindustan Unilever, a consumer goods company, turned a challenge into an opportunity in India by launching the app Essentials on Wheels, a contactless direct-to-home distribution channel, during the COVID-19 lockdown.

Case Study

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Case Study

Consumer goods company, Hindustan Unilever, inspired social responsibility around sustainability with its Start a Little Good programme in India.

Case Study

Consumer goods company, Hindustan Unilever, turned brand speak into brand action, launching a valuable Essentials on Wheels direct-to-home delivery service during the Covid-19 pandemic in India.

News

Following a legal battle between Hindustan Unilever Limited and German skincare brand Sebamed, the Advertising Standards Council of India (ASCI) has reminded advertisers of the need for any comparative advertisements to be “factual and capable of obj

Case Study

This case study shows how Hindustan Unilever (HUL), an Indian consumer goods company, managed to gather consumer data and increase sales by using mobiles as a platform to reach a wider audience.

Case Study

Hindustan Unilever Limited, the consumer goods company, successfully collaborated with its media partners in India to reach customers with its brands across cricket, Bollywood and purpose.

Case Study

This case study reveals how Hindustan Unilever (HUL), a consumer goods company, increased its Indian sales by gathering consumer information through a promotional campaign.

News

Hygiene product brands in India have been buying up airtime across media channels, as the COVID-19 outbreak sparks an advertising overdrive by brands in the category.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

Case Study

Unilever, a consumer goods brand, launched a website of home care hacks, Cleanipedia, to reach Indian consumers and play a bigger role in their lives.

News

With the gradual reopening of the economy post lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, according to Broadcast Audience Research Council (BARC) CEO Sun

Research Paper

Hindustan Unilever, an Indian consumer goods company, inspected multiple data sources to gain insights into current market trends to enable it to act ahead of the market across multiple sectors.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Case Study

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

News

NEW DELHI: Brands need to have a long-term commitment to Swachh Bharat, the Indian government's campaign to clean up the country, according to the head of Hindustan Unilever (HUL).

Article

Outlines the rules for marketers that wish to connect with rural Indian consumers.

News

Many of the conventions of rural marketing in India are well past their expiry date, according to two agency strategy executives, who argue that that it’s time to retire these and connect more richly with the emerging rural Indian consumer.

Case Study

Rin, an Indian laundry detergent brand, created a new product formulation that helped save 50% of water to highlight its dedication to do something to help Indian consumers that other brands were not.

News

Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.

News

NEW YORK: Hindustan Unilever last night took the Best in Show award at the 2014 Global Smarties Awards , run by the Mobile Marketing Association, with an innovative campaign targeted at a rural India audience.

News

Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.

Case Study

P&G India ran a campaign promoting its CSR programme Shiksha to grow purchase intent and brand awareness, and increase engagement and preference among consumers in the low-loyalty FMCG segment.