Wolfgang Teller, Christoph Teller and David Grant, International Journal of Market Research, Vol. 47, No. 6, 2005, pp. 641-666
The use of surveys continues to be an important technique in business-to-business (B2B) market research, and internet or web-based surveys are fast becoming desirable alternatives to traditional survey methods.
Most data on newspaper readership offer measures of how many people see a given publication, but do not provide information on factors such as the size of an ad, and the impact this can have on consumers.