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Article •
Saurabh Sharma and Mickey Chak from Ogilvy & Mather illustrate fundamental principles for multi-national companies (MNCs) to follow when engaging with China and propose better ways of working with the Chinese government.
Article •
Not even one among the top 100 star celebrities in China, is a son or daughter of anyone famous – they are all virtually self-made success stories.
Article •
Chinese shoppers have recently demonstrated swarm-style purchase frenzies: panic-buying of common salt, then laundry detergent.
Article •
In China, the 30s is considered to be one of the toughest points of transition in a person's life. This transitory phase forces them to think both personal and professional choices from a long-term perspective.
Article •
This article discusses the paradoxical challenge facing global brands: how to globalise their franchise and still appeal to culturally distinct markets.
Article •
This paper focuses on the importance of purpose to the influence and success of businesses and brands.
Article •
China, which is already world's biggest market for cars, and India, which is heading to the number four spot by 2015, have a growing number of female drivers (and owners).
Article •
This article, based on a major study undertaken by Ogilvy & Mather, compares consumer habits in China and India.
Article •
Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers.
Article •
CelebrityZ, a celebrity equity research project, looks at the benefits and problems of using celebrity endorsements in China, where more than half of the advertisements feature celebrities.