Data
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Rob Clapp, WARC Data Points, May 2020
An overview of changes to shopping activity in Canada during the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of category's share of advertising voice in the United States during the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Data
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Rob Clapp, WARC Data Points, November 2020
An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, May 2020
An overview of the long-term impact of the novel coronavirus (COVID-19) outbreak on personal finance and routines in Brazil.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of streaming and cable TV use among US consumers during the coronavirus (COVID-19) outbreak.
Opinion
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WARC, February 2020
***This page is no longer updated. Click here for coverage of WARC's latest coverage of the COVID-19 crisis.***
Opinion
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Jon Manning, May 2020
Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not imply causation.
Article
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Stephen Whiteside, WARC Exclusive, April 2020
Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.
News
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06 April 2020
Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of global music streaming traffic on Spotify, SoundCloud and Amazon Music during the novel coronavirus (COVID-19) outbreak.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Data
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Rob Clapp, WARC Data Points, April 2020
An overview of app and gaming app downloads across nine major markets during the novel coronavirus (COVID-19) outbreak.
Opinion
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Stephen Whiteside, March 2020
As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.
Opinion
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James McDonald, April 2020
WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
Opinion
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Jack McLaren, June 2020
COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, September 2020
An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.
Opinion
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James McDonald, March 2020
James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment.
Opinion
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Anna Hamill, September 2020
In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic.
Data
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Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020
An overview of changes in consumer media consumption in the UK and US because of the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of influencer marketing in the United States during and after the novel coronavirus (COVID-19) outbreak.
Data
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Marte Aune, WARC Data Points, May 2020
An overview of consumers in the United States who are planning to game more during the novel coronavirus (COVID-19) outbreak.
Opinion
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Greg Revelle, June 2020
Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. He talks to Catharine P. Taylor, US Commissioning Editor at WARC, about its COVID-19 media mix, adapting creative production to map quickening changes in consumer trends, and other issues during this unusual time.
