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Data

An overview of changes to shopping activity in Canada during the novel coronavirus (COVID-19) outbreak.

Data

An overview of category's share of advertising voice in the United States during the novel coronavirus (COVID-19) outbreak.

Data

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.

Data

An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.

Data

An overview of the long-term impact of the novel coronavirus (COVID-19) outbreak on personal finance and routines in Brazil.

Data

An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.

Data

An overview of streaming and cable TV use among US consumers during the coronavirus (COVID-19) outbreak.

Opinion

***This page is no longer updated. Click here for coverage of WARC's latest coverage of the COVID-19 crisis.***

Opinion

Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not imply causation.

Article

Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.

News

Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.

Data

An overview of global music streaming traffic on Spotify, SoundCloud and Amazon Music during the novel coronavirus (COVID-19) outbreak.

Article

Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.

Data

An overview of app and gaming app downloads across nine major markets during the novel coronavirus (COVID-19) outbreak.

Opinion

As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.

Opinion

WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.

Opinion

COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.

Data

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.

Data

An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.

Opinion

James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment. 

Opinion

In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic.

Data

An overview of changes in consumer media consumption in the UK and US because of the novel coronavirus (COVID-19) outbreak.

Data

An overview of influencer marketing in the United States during and after the novel coronavirus (COVID-19) outbreak.

Data

An overview of consumers in the United States who are planning to game more during the novel coronavirus (COVID-19) outbreak.

Opinion

Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. He talks to Catharine P. Taylor, US Commissioning Editor at WARC, about its COVID-19 media mix, adapting creative production to map quickening changes in consumer trends, and other issues during this unusual time.