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Black & Abroad, a cultural collective dedicated to redefining world experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing them with a positive vision of Africa.

Case Study

Black & Abroad, a cultural collective dedicated to redefining experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing those comments with a positive vision of Africa.

Case Study

Be The Match, a non-profit organisation, launched the It's on You awareness campaign working with PadillaCRT PR, to promote bone-marrow donation during African-American Bone Marrow Awareness Month in the US.

Data

An overview of audio consumption among African Americans between 2014-2016.

Data

An overview of video consumption among African Americans between 2014–2016.

News

Ford, the automaker, is seeking to authentically engage with Black women, an audience that is a major source of growth for vehicles like its pick-up trucks.

Data

An overview of social media consumption among African Americans between 2014–2016.

Case Study

Toyota, an automotive brand, introduced its RAV4 SUV vehicle to African Americans by creating horror movie tropes to show that they are welcome in the outdoors.

Data

An overview of tablet consumption among African Americans between 2014–2016.

Data

An overview of mobile consumption among African Americans between 2014–2016.

Case Study

Pantene, a hair care brand, launched an earned-led media campaign in the US to promote its product to, and engage with, consumers of African ancestry.

News

Procter & Gamble, the FMCG giant, has taken a significant step to expand its multicultural personal care business by acquiring Walker & Co.

Article

A report from Kantar US that encapsulates data over time regarding social unrest and Black Lives Matter.

News

NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.

Article

Ford, the auto marque, has identified a valuable opportunity in connecting with Black women, who are helping fuel growth for the company.

Article

Toyota, the automaker, is seeking to engage with multicultural audiences in relevant, authentic ways as it drives brand metrics and sales.

News

NEW YORK: Brands and agencies are not doing enough to tap the lucrative African-American market and, in part, that is because they haven’t recruited or retained sufficiently diverse talent, according to a new report.

Article

Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.

Article

Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.

Article

Details the missed opportunity of marketing to African Americans and how to best target this segment.

Article

This report argues that African-American consumers are defying stereotypes: the group is becoming affluent, influential, and culturally diverse; buying power is increasing along with influence over a wide variety of services and goods in the US mainstream market.

Article

Examines how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt.

Article

Details how the advertising industry lacks diversity and how it needs to put inclusion at the heart of any diversity discussion, trusting that true inclusiveness will drive better diversity outcomes.

Rankings

P&G, the consumer goods giant, launched an emotional film in the US that aimed to spark conversation about racial bias as a continuation of its My Black Is Beautiful campaign.

News

Many major US brands have signalled their intention to step up efforts towards diversity, but a new report from Nielsen reveals many are missing an opportunity when it comes to ad spending with media that have the greatest reach within the African-Am