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Article

Ford, the auto marque, has identified a valuable opportunity in connecting with Black women, who are helping fuel growth for the company.

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Toyota, the automaker, is seeking to engage with multicultural audiences in relevant, authentic ways as it drives brand metrics and sales.

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Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

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Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.

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Research by Sequent Partners and the Alliance for Inclusive and Multicultural Marketing (AIMM) found significant gaps in the data used to inform multicultural campaigns.

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Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

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The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.

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Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.

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Ulta Beauty, the retailer, has put diversity at the heart of its strategy, and made sure that it is focused on multicultural consumers across its operations.

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Twitter, the social-media platform, used conjoint analysis in order to establish the characteristics of the tweets that are most likely to be shared.

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This event report outlines the viewing preferences of various multicultural audience demographics in the United States, based on research undertaken by Viacom.

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Influencer marketing is a rapidly-growing discipline, and brands need to understand the needs and motivations of the individuals they partner with, as well as their audiences.

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This event report outlines how Kimberly-Clark, the personal care and healthcare company, is pursuing multicultural marketing.

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Ford, the automaker, has successfully retooled its approach to reaching audiences that have not always been the focus of the industry’s marketing efforts.

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McDonald’s, the quick-service restaurant chain, became a high-profile supporter of the Black Lives Matter movement with a series of commercials that spread authentic, powerful messages.

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Budweiser, the iconic beer, needed to demonstrate that it was more than a mass-produced, generic beer in response to changing habits and preferences among drinkers.

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This event report covers how Denny's, the quick-service restaurant chain, has adapted its brand strategy to address a wider range of consumers.

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This event report outlines how Wells Fargo, the financial-services group, has developed its approach to total-market communications.

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PwC, the consulting firm, is enacting numerous measures to ensure that it is tackling problems regarding diversity and inclusion head on.

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A+E Networks, the media company, found that political orientation is an increasingly powerful influence on how women react to advertising.

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This event report addresses how Marriott International, the accommodation group, is ensuring it meets the needs of diverse audiences from within the US and beyond.

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This event report outlines how Coca-Cola addressed cultural differences by blending a total-market strategy with specific targeted marketing activities.

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This event report outlines how Coca-Cola addressed cultural differences by blending a total-market strategy with specific targeted marketing activities.

Article

Procter & Gamble, the consumer packaged goods manufacturer, conducted rigorous analysis of its multicultural marketing to ensure it was excelling in this area.

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This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.