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Article

Ford, the auto marque, has identified a valuable opportunity in connecting with Black women, who are helping fuel growth for the company.

Article

This event report covers how Denny's, the quick-service restaurant chain, has adapted its brand strategy to address a wider range of consumers.

Article

Report from the ANA's Multicultural Marketing event, describing how UniWorld repositioned the Marine Corps to make it more appealing to African-Americans.

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The transition of Hip-Hop from musical movement to major urban culture - and the opportunities and challenges it presents to marketers and brands - is the focus of this presentation to the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference by Erin Patton of The Mastermind Group.

Article

Demographic shifts in American population have been well documented and, on the cusp of the 2010 nationwide census, well projected.

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The multicultural marketing strategies of General Mills, Diageo and Estée Lauder are covered by this report, as revealed by a panel discussion at the ARF's 2012 Re:think conference.

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Toyota's pursuit of the young, female Afro-American market with its Camry model is the lead focus of this article by Geoffrey Precourt.

Article

This report from the ANA’s Multicultural and Diversity conference covers presentations from Chrysler, Verizon, AT&T and Ogilvy.

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Report of a presentation by Mark Addicks, General Mills svp/cmo, from the ANA Multicultural Marketing conference.

Article

Toyota, the automaker, is seeking to engage with multicultural audiences in relevant, authentic ways as it drives brand metrics and sales.

Article

Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

Article

Budweiser, the iconic beer, needed to demonstrate that it was more than a mass-produced, generic beer in response to changing habits and preferences among drinkers.

Article

Influencer marketing is a rapidly-growing discipline, and brands need to understand the needs and motivations of the individuals they partner with, as well as their audiences.

Article

Ulta Beauty, the retailer, has put diversity at the heart of its strategy, and made sure that it is focused on multicultural consumers across its operations.

Article

The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.

Article

Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.

Article

Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.

Article

Procter & Gamble, the consumer packaged goods manufacturer, conducted rigorous analysis of its multicultural marketing to ensure it was excelling in this area.

Article

Ipsos, the research firm, believes the major changes in consumer behavior resulting from COVD-19 could have significant staying power.

Article

Toys “R” Us Canada faced the challenge of re-engaging consumers after separating from its previous parent company, which had entered into bankruptcy.

Article

Procter & Gamble, the fast-moving consumer goods manufacturer, is seeking to make sure that all of its marketing is imbued with deep multicultural insights.

Article

Looks at how P&G is changing the game of advertising through partnerships.

Article

Agencies must drive internal change in order to help their clients succeed at a time of rapid evolution in almost every marketplace.

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Facebook, the social network, believes that the democratization of creativity is essential to the success of its platform as an advertising channel.

Article

McDonald’s, the quick-service restaurant chain, became a high-profile supporter of the Black Lives Matter movement with a series of commercials that spread authentic, powerful messages.