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SHORTCUT WARC's series of regional spotlights focusing on a timely industry topic

SHORTCUT A special series offering guidance and insights with a market-specific focus on India.


This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.


Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.


The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.