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Article

India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.

Article

Looks at how marketers need to take a more strategic, sustained and an inclusive approach to convert rural consumers to brand fans in India.

Article

This ethnographic study on rural India was based on qualitative research – structured interactions with 130 customers, retailers and influencers – across 32 towns in 16 states, covering all 4 regions (North, East, West, South) in India.

Article

Outlines the rules for marketers that wish to connect with rural Indian consumers.

Article

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.