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Article

Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.

Article

Provides an overview of some of the most prominent data protection regulations around the world and explains what they mean for business.

Article

Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.

Article

This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.

Article

With new regulations such as GDPR and CCPA changing how brands interact with data, marketers need to avoid the ‘grey area’ and prioritise data compliance.

Article

Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.

Data

An overview of company expected and actual compliance with GDPR across seven European markets and the United States and six major industries.

Data

An overview of mobile advertising spend on GDPR-compliant sites and non-targeted impressions before and after GDPR's introduction.

Opinion

Too many companies are obsessed by technology and data, yet few have experienced significant improvements in return on investment (ROI) as a result of personalisation, writes Lars-Alexander Mayer.

News

Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.

Article

Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.

Article

Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.

Article

Opportunities for publishers to monetise first-party audience data.

Opinion

Contextual identity is a transition from indiscriminately finding people to finding high quality knowledge about people, writes The New York Times’s Robin Berjon.

Article

Jean Paul Edwards, chief product officer OMD outlines how a new approach to segmentation tapping into qual and quant data as well as social listening is optimising insight that can be activated through programmatic channels.

Article

Some types of data are acutely under-utilised, writes Amy Wright, Director of Client Strategy at Automated Creative, who argues that creative trigger data can help translate impressions into intelligence.

Article

As a highly regulated category, health and wellness brands can sometimes struggle to differentiate their brand from competitors.

Article

Complying with the California Consumer Privacy Act presents a slew of challenges for marketers, and the challenges are compounded by the fact that marketers have been shooting at a moving target in the months leading up to the legislation's effective date.

Opinion

No more cookies doesn’t mean no more cross-media audience measurement, but it does herald a new role for market research, suggests Henrik Lauritzen, CEO at AudienceProject.

Opinion

As part of the WARC Guide to segmentation, Alan Mitchell argues that responsible marketers need to be prepared for a new frontier of real marketing segmentation led by data relationships.

Opinion

Post-GDPR, it’s becoming ever clearer that consumers will have to decide whether they are willing to give up their personal data, and if so, to what extent. Michael Hanbury-Williams assesses their options.

Article

Advises media owners on how to manage and monetise audience data.

Article

Outlines the pros and cons of contextually-targeted advertising.

News

The likely “death” of the third-party cookie provides an opportunity for marketers to reinvent the digital marketing ecosystem, according to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the trade body.

News

The European Union’s General Data Protection Regulation (GDRP) came into force just over two years ago, and to mark the event the World Federation of Advertisers (WFA) has published the world’s first guide for brands on data ethics in advertising.