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SHORTCUT A special series on marketing in the COVID-19 crisis

Data

An overview of changes to shopping activity in Canada during the novel coronavirus (COVID-19) outbreak.

Article

Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.

Data

An overview of category's share of advertising voice in the United States during the novel coronavirus (COVID-19) outbreak.

Data

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.

Data

An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.

Case Study

The Nashville Mayor's Office, a government agency, devised a strategy to limit the impacts of the COVID-19 pandemic in Nashville.

Opinion

***This page is no longer updated. Click here for coverage of WARC's latest coverage of the COVID-19 crisis.***

Data

An overview of the long-term impact of the novel coronavirus (COVID-19) outbreak on personal finance and routines in Brazil.

Data

An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.

Article

Examines the impact of the COVID-19 crisis on e-commerce companies and their website personalisation strategies.

Data

An overview of streaming and cable TV use among US consumers during the coronavirus (COVID-19) outbreak.

News

Marketers have an important role to play during the current COVID-19 (coronavirus) crisis by driving a company’s response and recovery plan, says a risk expert.

Data

An overview of global media subscriptions and their retention rate before and after COVID-19.

Opinion

Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not imply causation.

News

Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.

Article

Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.

Data

An overview of global music streaming traffic on Spotify, SoundCloud and Amazon Music during the novel coronavirus (COVID-19) outbreak.

Data

An overview of app and gaming app downloads across nine major markets during the novel coronavirus (COVID-19) outbreak.

Opinion

WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.

Opinion

As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.

Opinion

COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.

Data

An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.

Data

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.

Data

An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.

Data

An overview of influencer marketing in the United States during and after the novel coronavirus (COVID-19) outbreak.