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Article

Burger King, the fast-food chain, is adapting its marketing to meet the emerging needs of consumers in the face of COVID-19.

Data

An overview of the use of voice activated speakers for any purpose and to access news in North America.

News

Marketers “need to act” and help consumers solve fundamental problems during the COVID-19 crisis, according to Fernando Machado, global CMO of Burger King.

Data

An overview of the use of voice activated speakers for any purpose and to access news in Latin America.

Case Study

1992-4 campaign to revitalise Burger King throughout English-speaking Canada (see no. 5397 for the company's success in Quebec, using similar strategy).

Case Study

Breakthrough 1992 campaign for Burger King in Quebec, which shattered Canadian sales and profit records and also world-wide records for the company.

Opinion

With the Vegan movement growing steadily in the West, YouGov's Ervin Ha looks at whether it is time for brands in Singapore to start paying attention to plant-based options.

Article

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.

Case Study

This case study describes how the fast food restaurant chain A&W repositioned its menu with a focus on better ingredients to attract younger Canadian consumers.

Case Study

To coincide with the 50th anniversary of the Whopper, Burger King conducted a social experiment removing the iconic Whopper from the menu.

Article

This paper provides an overview of the global restaurants industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

Creative trends in the gold and silver-winning 2009 U.S. Effies are analysed in this paper.

Research Paper

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys.

Case Study

In the fall of 2003, the world of Quick Serve Restaurants (QSR) in Ontario was in chaos. McDonald’s, Wendy’s and Burger King were spending millions in media, behind deep discounts and new products.

Case Study

By 2003, after nearly 50 successful years, McDonald’s Corporation was suffering an identity crisis as consumers put a growing premium on freshness and taste.

Article

This article suggests "marketing with meaning" will be an essential tool for engaging with shoppers who are weary of commercial communications and often tune out when exposed to advertising.

Article

John McGrath, CEO of food and drink giant Diageo, explains his plans for making the company's great brands (including Guinness, Johnnie Walker, Smirnoff, Pillsbury, Harp, Häagen Dazs, Burger King, etc) even greater.

Case Study

In the late 1990s Wendy's International was the world's number three hamburger chain, behind McDonald's and Burger King.

Article

The rationale, strategy and execution of the first global advertising campaign by the money transfer company, Western Union, is the focus of this report from the Association of National Advertisers' 2009 Multcultural Marketing Conference.

Article

This briefing offers an overview of the history, theories and key trends related to Word of mouth. It traces the history of word of mouth marketing including the use of buzz agents, net promoter scores and the theory of seeding.

Research Paper

This study sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising.

Article

This paper provides an overview of the specialty coffee industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the mass merchandising industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Rankings

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

Article

In this article, Warc's US editor, Geoffrey Precourt reports on the 2010 Jay Chiat Awards for Strategic Excellence.