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Article

Looks at how influencer opinions and recommendations via word-of-mouth or through social networks play a significant role in spreading ideas and delivering marketing messages to consumers.

Article

Prasad Narasimhan of the brandgym cautions brands against relying on patriotism to carry them through tough times and advocates for an agile strategy that genuinely meets consumer needs.

Article

Leo Burnett’s Dheeraj Sinha argues that being vocal for local be taken as an opportunity to raise up the Indian ecosystem and build world-class brands.

Article

Bang in the Middle’s Naresh Gupta puts an economic and historical lens on the complex issue that is the call for India to be more “vocal for local”.

Article

Flying Cursor Interactive’s Shormistha Mukherjee argues that for Indian consumers look up to Indian brands, the answer doesn't lie in patriotism, but in storytelling.

Article

DDB Mudra’s Sonal Jhuj takes a deep dive into the barriers Indian brands face in trying to outpace multinational competitors.