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SHORTCUT The latest Warc ad forecasts and media trends data

Article

Explores current thought and reading on the connection between creativity and effectiveness, a relationship for which there is compelling evidence, especially in terms of creating brand fame: a driver of long-term performance.

Article

Details how to use data and statistics in story telling by providing six golden rules for success.

Article

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

Article

Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.

News

Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.

Article

Outback Steakhouse, the US casual dining chain, drove an extra 250,000 visitors to its branches in three months with a geo-tracking campaign.

News

McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.

Article

This event report explains how Castrol, the motor oil company, developed a gadget that helped customers monitor the health of their cars - increasing sales in the US.

Article

This article explores how a voter sentiment tracker that used artificial intelligence to aid news coverage of the US presidential election called the surprise result early and correctly.

News

Uber, the ride-hailing giant, used artificial intelligence to understand the public’s sentiment toward the brand across the mass of unstructured social data created about it every day, in a way that allowed it to make leadership decisions in a

News

SAN SEBASTIAN: Shell, the fuel giant, has developed a sophisticated loyalty scheme that takes account of drivers’ changing behaviour over time and adapts accordingly in order to drive engagement and reduce churn – and sell more fuel.

News

SAN SEBASTIAN: US mobile network Sprint used artificial intelligence to personalise messages to customers – and not only boosted retention rates but created a ripple effect that slowed churn rates among its customers’ friends.

Article

US mobile network Sprint wanted to understand the impact of its customer retention efforts not only on chosen targets but also on those targets’ contacts who were also Sprint users.

Article

Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.

Article

The human brain, the source of our creativity, is essentially an advanced data processor and that makes advertising a data process, according to one industry figure.

Article

HIV is no longer regarded as the risk it once was but awareness was low in Argentina, where increasing numbers are affected.

Article

IBM has built a management system around marketing efficiency in response to the requirements of the CMO to know the company’s ROI on marketing spend, how best to spend in future and to make marketing decisions data-driven.

Article

As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.

Research Paper

This paper explores how embracing the Buddhist notion of constant change, and Lego-style adaptability and re-creation, can teach brands to build growing and thriving business models.

News

Ahead of the release from next week of the WARC Rankings 2020, based on the results from award shows tracked throughout 2019, WARC has introduced an Advisory Board to ensure the three Rankings – Creative 100, Media 100, Effective 100 – remain in line

Research Paper

As marketers, we are confronted by an increasingly complex world—one characterized by markets that emerge and evolve at an unprecedented rate.

News

SAN SEBASTIAN: Looking at individual restaurants as a local business was an “aha” moment for Pizza Hut India, according to its chief marketing officer.

News

HIT, the pest-repellent brand owned by Godrej, successfully unified a broad range of data sources to drive sales and help dengue fever sufferers across India.

News

An ambitious project by KFC China that saw it go deeper into gaming than ever before proved to be effective at driving sales while spending nothing on media.

News

SAN SEBASTIAN: Nordic footwear retailer Shoe-d-vision reversed the flow of traffic away from physical stores, drove online sales and gained market share with a combination of programmatic ad buying and AI-informed content.