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SHORTCUT An on-going series that provides education, insight and action for marketers

News

Several major brands are undertaking reviews of logos and marketing messages in the light of the now-global Black Lives Matter protests and the broader debate over racial equality.

News

McDonald’s, the restaurant chain, has demonstrated its support for the fight against racial injustice, with advertising that focuses on experiences and stories from the Black community and which is not overly branded.

Opinion

The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, economic crisis and Black Lives Matter up-ending ‘marketing as usual’.

Opinion

I'm sure I’m not the only one overwhelmed by the ongoing inequality, injustice and violence facing Black people.

News

While vocal support for the Black Lives Matter movement continues – witness the latest McDonald’s ad – brands and agencies are also beginning to offer financial donations to organisations that can help fight discrimination on the ground.

News

Brands and agencies need to tackle anti-Black prejudice in the casting process for ads, and so address a widespread problem that demands a new approach throughout the creative supply chain.

News

Brands find themselves expected to take a stand on issues such as Black Lives Matter, but rather than simply reacting to events they should arguably be reappraising some more fundamental aspects of their marketing approach.

Opinion

For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.

Opinion

The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco.  Many of the winners of the 2020 North America SABRE Awards show how to tackle different forms of bias, prejudice and discrimination.

Opinion

Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.

Opinion

Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands.

Opinion

Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.

Opinion

The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.

Opinion

Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS. “I have a little bit of an issue with the Nike Kaepernick campaign,” Hogg told an audience at Advertising Week Europe.

News

A powerful campaign, entitled, “Fight the Virus. Fight the Bias”, is pushing back against a wave of racially-motivated acts of harassment and aggression suffered by Asian Americans in the wake of the COVID-19 pandemic.

News

Procter & Gamble, the consumer-packaged goods manufacturer, is following a holistic roadmap for racial equality as it seeks to enhance diversity within its own four walls and across the media ecosystem.

News

State Farm, the insurance company, is adapting to a “perpetual planning cycle” that has resulted from the disruption which has transformed the marketing environment in 2020.

News

Almost three quarters (73%) of CMOs expect the pandemic’s negative impact to be short lived, according to a new Gartner survey which also finds that brand strategy has re-emerged as a strategic priority for the year ahead.

News

Concern about the role of social media platforms in spreading disinformation and harmful content is drawing the attention of leading marketers during Lions Live.

News

Facebook is reported to be creating teams to explore and ultimately address how the algorithms that power both its core platform and Instagram, with a particular focus on how their machine learning components may have become implicitly biased due ...

News

It’s time for brands to get off the sidelines and join communities in a sustained fight against racism, the Executive Director for UN Women has said in a powerful call to action.

News

Black women are not being adequately represented or portrayed in advertising, a study from the Geena Davis Institute on Gender in Media and Cannes Lions has found.

News

NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.

News

Embracing the language and ideas of resistance is a risky business for brands that are not prepared to follow up with action – doing so requires stepping outside the brand’s vaccum and making sure it is not a one-off.

News

UK advertising still falls far short of representing the LGBTQ+ people positively, a new survey has found.