Opinion
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Stephen Whiteside, January 2020
CES 2020 delivered its usual mass of cutting-edge innovation, but also displayed a practical streak, as various big-name marketers demonstrated their growing tech savvy. WARC’s Stephen Whiteside was on the ground in Las Vegas to observe this blurring of two worlds.
News
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29 January 2020
Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.
News
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13 January 2020
Whether it’s brand building, partnerships or media, Procter & Gamble is set on reinvention as the way to deliver better consumer experiences and drive growth in coming years, according to the CPG giant’s chief brand officer.
News
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05 December 2019
More brands will be taking a stand on social issues in 2020 in response to consumer expectations, according to a new trend report by Kantar.
News
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15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
News
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11 February 2020
Eargo, the direct-to-consumer hearing-aid company, is putting brand trust at the heart of its strategy as it encourages consumers to buy a product they cannot easily test before making a purchase.
News
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03 February 2020
When radio company SiriusXM bought streaming service Pandora, it was assumed the two would simply merge, but a year later SiriusXM is now focused on building on the respective strengths of the two brands.
News
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30 January 2020
FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant pain points in the customer journey.
News
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21 January 2020
At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
News
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05 February 2020
GQ, the lifestyle publication, successfully found a way to tap into consumers’ passion for sports by developing a brand extension that provides a unique insight into the lives of athletes.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.
News
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10 February 2020
The National Hockey League (NHL) is putting the human stories of its athletes at the heart of efforts to connect with fans in new and compelling ways on social media.
News
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07 January 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is leveraging a philosophy of "constructive disruption" as it adapts to new shopper demands, Marc Pritchard, the firm’s chief brand officer, explained at CES 2020.
News
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04 March 2020
ViacomCBS’s Pluto TV has launched the first stage of a major ad campaign for 2020 in the US worth $30 million as the battle between free, ad-supported TV streaming services hots up.
News
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09 January 2020
Walgreens, the pharmacy retail chain, is developing “a portfolio of last-mile solutions” to meet evolving consumer needs, according to its global CMO.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Eargo, a direct-to-consumer hearing-aid brand, is seeking to transform a giant industry that impacts millions of consumers.
News
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16 January 2020
Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and effect
Article
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Case Study
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SABRE Awards, IN2, North America, Best in Trade Shows & Awards, 2020
Autonomous vehicle manufacturer Zoox used a curated speaking strategy to leverage media coverage for the company in the US.
Article
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Stephen Whiteside, Event Reports, CES 2020
L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.
Article
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.
Article
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.
