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Article

This article argues that young Indian women have outraced marketers in both the market and the mind, and asks whether advertisers are doing enough to engage them.

Article

This article explores the impact that increased education, representation and empowerment of Indian women is having on brand strategy, and how brands must adapt to fit the new, modern India.

Article

This article examines the development of India's cosmetics industry where brand propositions are evolving from objectification of beauty to the empowerment of women and the promise of health and wellness benefits.

Article

This article outlines four key changes in how India's brands are targeting women, and the evolution of Indian women as a consumer superpower.

Article

This article discusses changing perceptions and portrayals of Indian mothers, first in Indian folklore and then in brand advertising.

Article

This article explores the online behaviours of India's women, and how brand marketers can capture their attention.

Article

This article, based on research by Ogilvy and Mather, explores how Asia's increasingly middle class women are driving consumer spending growth and provides case studies of how brands can successfully engage this rising consumer group.

News

SHANGHAI/MUMBAI: Becoming a parent drives Indian and Chinese women to work harder and earn more, according to a study which says Asian women should not be seen as docile home makers but as "an economic powerhouse".