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Article

Subway, the sandwich chain, believes that "distributed commerce" could represent a powerful approach to driving sales in the future.

News

NEW YORK: Corporate social responsibility (CSR) initiatives must address the interests of a company’s intended audience to fully support the high-minded intentions of the sponsoring service, a paper in the Journal of Advertising Research ...

News

WASHINGTON, DC: The Trustworthy Accountability Group (TAG), an organisation dedicated to increasing trust in digital advertising, has issued updated guidelines that require publishers to adopt and implement the ads.txt specification by July 1.

News

LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.

Opinion

David Chriswick, Head of Brand Strategy at DigitasLBi Chicago and a judge in the Effective Use of Brand Purpose category in the 2018 WARC Awards, talks to Lucy Aitken about what brands can learn from last year's winning Whirlpool paper, which he co-authored, and shares his favourite examples of effective brand purpose.

News

CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.

Case Study

Canadian sports retailer Sport Chek stood out in the 2016 Olympics advertising noise with a dynamic, multi-channel media strategy.

Research Paper

The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.

Case Study

Nivea Men, the beauty brand, used a football-focussed campaign to increase sales in Mexico.

Case Study

American insurance provider AARP partnered with Time Inc and used influencers to communicate its brand values and shake off its image as being only for retirees.

News

WASHINGTON, DC: New research suggests that one in six US adults now own a smart speaker in the style of Google’s Home or Amazon’s Echo, but, as Apple fans await the launch of the HomePod, there are questions about how many devices the ...

Article

Explores some of AppNexus' observations surrounding viral content and the current state of ad fraud throughout digital media, offering recommendations to publishers, advertisers and internet users.

News

SAN FRANCISCO: Facebook founder Mark Zuckerberg announced late last week that the platform will overhaul its news feed to prioritise posts from family and friends.

News

LAS VEGAS: Augmented reality should be the technology on which marketers place the highest priority coming out of CES, according to Shelly Palmer, CEO of The Palmer Group, a strategic advisory and creative-services firm.

Article

United Airlines, the air carrier, has successfully increased employee advocacy on social media through taking a rigorous approach to driving this activity.

News

WASHINGTON DC: Only a minority (47%) of consumers in the US believe their news media do very or somewhat well in the accuracy of their reporting of political issues.

News

NEW YORK: Agencies have traditionally managed most of the communications problems facing brands, but John Deighton, of the Harvard Business School, believes that deeper, richer sources of information technology (IT) might redefine such basic ...

News

SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

News

BEIJING/WASHINGTON: Following the collapse of a deal that would have seen US wireless carrier AT&T sell smartphones made by Chinese manufacturer Huawei, experts have raised the issue of a “trust deficit” between the two countries.

News

MIAMI, FL: Prudential, the financial-services company, has seen various benefits from leveraging the power of influencers to engage consumers.

News

LAS VEGAS: Standalone VR devices are set to be the focus of manufacturers in the coming year, as evidenced by the offerings of Facebook, Google and Lenovo at CES, but mainstream acceptance of the technology may still be several years off.

News

VENICE, CA: New leaked data from the secretive photo-sharing app Snapchat shows that its recent additions including Maps and the Discover publishing platform are largely ignored by users who still use the app mainly for chatting and sending photos.

Article

Prudential, the financial-services provider, has leveraged an influencer strategy as it seeks to engage consumers in new ways.

News

NEW YORK: Audience size, consumer commitment to content and consumer perceptions of content quality are the three key drivers of multiplatform television advertising ROI, according to a new study.