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Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.

Article

This brief article rounds up the international forecasts for 2016.

Article

This brief article rounds up some statistics on forecasts and predictions for 2016.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.

Research Paper

The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old.

Article

This Strategy Briefing offers top-line analysis of the BRICS group of emerging markets - Brazil, Russia, India, China and South Africa - comparing both their commonalities and differences.

Research Paper

This paper describes results of a mixed-method study among youth in seven media markets that aimed to understand young people's use of mobile media.

Article

This article looks at how the beauty and personal care industry has been growing in Brazil, Russia, India and China (the BRICs), with these countries becoming global trend setters.

Research Paper

This presentation shows how Russian cultural specifics (as well as its growing similarities with the West) can be successfully considered and implemented into multinational brand strategy through a case study of the Danone kids' brand Rastishka (known as Danino or Danonino in English speaking countries).

Research Paper

A new year and new methodologies.

Article

This paper reports on differences in attitudes and behaviours towards digital media in East and West Europe, based on a study of more than 6,000 consumers across six countries (UK, Spain, France, Germany, Romania and Russia).

Research Paper

This paper describes how Symrise, the flavour and fragrance producer, was looking for new ideas and business opportunities for its Mint business line.

Article

This article focuses on the major trends in the Russian consumer market over the period 2000-2011 and highlights the effect they have had on people's lifestyle and habits.

Article

While consumers in the Western world are increasingly cynical and reserved about brands, the rapidly growing middle classes of the developing world remain largely uncritical and enthusiastic.

Article

This paper tells the launch story of PC manufacturer Lenovo’s ‘Do Network’, an online competitive initiative to bring driven, like-minded millennials ('doers') together to form project teams and make a positive impact in their communities.

Research Paper

This presentation illustrates emerging research methodologies and introduces a multi layered approach.

Research Paper

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country.

Research Paper

This paper looks at the big picture: brands across the globe. Its hypothesis is that while Western consumers are having doubts about many brands, brands are riding a wave of enthusiasm in emerging markets.

Article

The December 2011 edition of Macroeconomic Foresights, the Global MONITOR Quarterly Update, focuses on sourcing demand in a slow-growth economy.

Research Paper

This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.

Research Paper

Editor’s Note: The findings that follow represent a compilation from the first five stages—or “Waves”—of a multi-stage Universal McCann (UM) global social-media study.

Article

Different countries, and different parts within a country, require different approaches of companies' corporate social responsibility actions.

Research Paper

Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers.