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Case Study

This case study demonstrates how Snickers, the chocolate bar, employed a universal idea at the centre of its strategy and now benefits from public adoption around the world.

Case Study

This case study shows how Three, a British telecommunications company, increased its brand awareness and grew its sales using a viral campaign strategy.

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This case study details how Wall's, a British sausage brand, used a novelty clothing item to take ownership of lazy Saturday morning breakfast occasions and overcome declining sales.

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This case study discusses how Co-op, a UK grocery retailer, changed price perceptions with an emotional ad campaign focusing on essentials such as milk, eggs and bread.

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This case study explains the strategic process Guinness, the beer brand, went through in the development of its global brand platform, Made of More.

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This case study sets out the development and launch of iWonder, an online hub of learning guides supporting a range of broadcast content across the BBC, the UK's national state media organisation.

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This case study describes how UPS, a delivery services company, changed the American public's negative perceptions of the brand by using an interactive campaign.

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This case study illustrates how Kenco, a coffee company, launched an educational campaign centered on fostering a younger generation of coffee farmers in Honduras, expanding its sales.

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This case study set out how Channel THIRTEEN, the American TV channel, used humour to highlight the quality of its programming and increase memberships.

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This case study reveals how Chelsea FC, the London-based football club, used a targeted direct mail campaign engaging CEOs of potential sponsors to boost its revenues by £40m per year through signing a new long-term sponsorship partner.

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This case study illustrates how Uncle Ben's, a food brand, changed British families' cooking habits through an educational online video campaign.

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This case study illustrates how World Animal Protection, an animal rights charity in the UK, changed public behaviour by raising awareness on animal tour rides.

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This case study shows how Barclays, a UK financial services company, successfully changed its company culture to foster better customer relationships and increase its assets.

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This case study describes a campaign from SSE, a UK energy company, turned around negative perceptions with a campaign highlighting the positive benefits of energy.

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This case study explains how The Prince's Trust, a British charity for underprivileged young people, used an integrated campaign to showcase disadvantaged young people's skills to business leaders and grow donations.

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This case study shows how Pepsi Max, the soft drinks brand, used a YouTube campaign in the UK to take on a larger rival and boost brand equity and business results.

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This case study details the research and strategic insight that led to a new positioning line for Blue Peter, a long-running flagship children's show on the UK's BBC TV, in order to engage and involve more children with the show.

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This case study shows Fosters, a beer brand, managed to buck UK market trends and increase sales using an interactive campaign.

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This case study shows how Mr Kipling, a British baking company, successfully updated its branding and increased its sales.

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This case study shows how M&S Food, a British supermarket brand, successfully rebranded its own image towards building a stronger identity and grow its sales.

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This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

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This case study demonstrates how Converse, the athletic shoe brand owned by Nike, built its global brand by highlighting how wearers customise their Chuck Taylor sneakers.

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This case study shows how the British Royal Navy increased recruitment and reaffirmed support amongst those already serving.

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This case study shows how Guinness, an alcoholic drinks brand, explored what being black means in Africa in order to reinvent the brand to young people.

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This case study details how Toyota Europe, the automaker, promoted its hybrid range across 22 markets to meet new EU CO2 emissions criteria by utilising the idea of 'happier drivers'.