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Case Study

This case study explains how Coca-Cola, the soft drinks brand, connected with Middle Eastern consumers by demonstrating it understood Muslims' difficulties during Ramadan.

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This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.

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This case study details the research and strategic insight that led to a new positioning line for Blue Peter, a long-running flagship children's show on the UK's BBC TV, in order to engage and involve more children with the show.

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This case study shows Fosters, a beer brand, managed to buck UK market trends and increase sales using an interactive campaign.

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This case study shows how Harvey Nichols, a UK retailer, used a funny Christmas campaign, backed by a new product line, to stand out from the crowd.

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This case study demonstrates how Always, the feminine hygiene brand, changed a negative stereotype about what it is to be a girl, in turn growing purchase intent.

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This case study explains how Liftshare, a British online service that matches car drivers and passengers travelling in the same direction, worked with its agency to expand its B2B offering to a wider customer base.

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This case study describes how Scope, a UK disability charity, increased its brand awareness and challenged perceptions on disability with an educational campaign.

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This case study describes how MoneySuperMarket, a UK price comparison website, raised awareness with a funny campaign that gained big earned media support.

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This case study reveals how Direct Line, the UK insurer, used a category-beating offer and celebrity-backed creative to fight off competition from price comparison websites and increase its number of quotes.

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This case study shows how Mr Kipling, a British baking company, successfully updated its branding and increased its sales.

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This case study shows how Barclays, a UK financial services brand, used its sponsorship of the Premier League to strengthen its brand purpose and rebuild trust.

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This case study shows how St. John Ambulance, a British charity, successfully tackled the public's lack of first-aid knowledge through an educational campaign.

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This case study shows how a campaign for UK food brand Marmite deliberately created a national scandal to turn around falling sales.

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This case study demonstrates how Sainsbury's, the UK supermarket chain, grew sales and brand equity through its 2014 Christmas campaign by leveraging insights from 2013 and partnering with a war veterans' charity.

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This case study shows how M&S Food, a British supermarket brand, successfully rebranded its own image towards building a stronger identity and grow its sales.

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This case study details how McVitie's, the biscuit brand, united its portfolio of individual products in the UK under a unified master brand.

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This case study illustrates how Uncle Ben's, a food brand, changed British families' cooking habits through an educational online video campaign.

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This case study describes a digital campaign for the launch of the Honda Civic R car in the UK, which used an interactive story to turn around a brand decline and attract younger drivers.

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This case study explains how AXE used a partnership with the Space Expedition Corporation and an online video and experiential campaign to launch a successful competition and boost sales.

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This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

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This case study discusses how Co-op, a UK grocery retailer, changed price perceptions with an emotional ad campaign focusing on essentials such as milk, eggs and bread.

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This case study explains the strategic process Guinness, the beer brand, went through in the development of its global brand platform, Made of More.

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This case shows how Sport England, the UK government agency for grassroots sport, reshaped the way women think about exercise with an online video and social media-led campaign.

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This case study shows how Mattessons sought to expand the UK's new 'meat snacking' category with its Fridge Raiders brand, by partnering with a gaming celebrity and engaging a teenage audience.