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News

SEOUL: Samsung, the South Korean electronics and engineering conglomerate, has announced plans to expand its business into the pharmaceutical industry with a particular focus on biotechnology.

Article

The human brain, the source of our creativity, is essentially an advanced data processor and that makes advertising a data process, according to one industry figure.

Article

This event report looks at how four brands are successfully using big data to create new customer experiences and build brand loyalty.

Article

This event report relates how drinks brand Bailey's set about realigning itself with its core female market after it realised it had lost its way and become "the bellwether of naffness".

Article

This event report discusses how Kimberly-Clark is attempting to escape the cycle of “insanity” which is gripping modern marketing practice.

News

NEW YORK: Establishing a "brand belief system" can help marketers ensure their messaging and actions remain consistent across the wide range of channels now at their disposal, a leading executive has argued.

Article

This report, part of the Warc Toolkit 2014 series, examines how the role of the marketing function is evolving.

News

LONDON: Even though FMCG is the largest spending sector for mobile advertising in the UK, new research has revealed that almost half (46%) of the UK's top FMCG brands do not have a mobile friendly site and 30% have no mobile presence at all.

Opinion

This post is an extract of a blog by Phil Adams, planning director at Blonde . "Planning is the voice of the consumer." The stock, cliched, answer to the question "what do agency planners do?" Well, in addition to being stock and cliched, it also remains true.

News

JAKARTA: Indonesia is poised to become the launch pad for new, low-cost, products from global brands Nissan, the Japanese automaker, and BlackBerry, the struggling Canadian smartphone vendor.

News

RIYADH: Internet usage and social networking rates are already high in Saudi Arabia, but new analysis has identified a growing demographic segment which behaves in a significantly different manner from the average Saudi adult.

News

NEW YORK: American TV viewers were exposed to an average of more than one hour of TV ads each day in 2013 and the proportion of ads aired during each hour of programming has steadily risen over the past five years, a new study has shown.

News

NEW DELHI: India's fast food market is growing rapidly and reaching beyond metros into Tier 2 and 3 cities new research has shown.

News

NEW YORK: Marketers must effectively manage various "dualisms" – such as balancing intuition with a focus on return on investment – to succeed in the digital world, according to a leading executive.

Article

This article discusses ways in which automotive brands can learn from retailers and improve customer experiences.

News

NEW YORK: The smartphone could replace the car as American consumers' status symbol of choice if the trends observed in a survey continue.

Article

This paper summarises the key papers and presentations from ESOMAR’s Asia Pacific 2014 conference covering the latest market research trends and developments across the region.

Article

This event report discusses how Amari Hotels, the Thai resort group, used data to understand the impact of digital ads on sales.

News

BRUSSELS: Online publishers and brands are considering the implications of a ruling by the European Court of Justice that requires internet giant Google to amend some search results if requested by individuals.

News

LONDON: TV advertising has shown consistently demonstrated the highest ROI of any form of advertising in recent years, despite the growth of digital media and the impact of recession, a new analysis has claimed.

News

BEIJING: Local FMCG brands are growing almost twice as fast as global ones and account for the majority of shoppers' purchase decisions according to new research.

Article

This event report discusses how Nestlé, the world's biggest food and beverage manufacturer, is seeking to become the leading FMCG brand in the digital and social media space.

Opinion

This article about the new features added to Google Adwords, written by Eldad Sotnick-Yogev, is from the Mindshare Original Thinker Series.

News

BEVERLY HILLS: AT&T, the telecoms giant, believes that content marketing could form the basis of a "value exchange" with mutual benefits for brands and consumers.

News

BERLIN: Almost half of adult Germans go online using a mobile device every day as the use of smartphones and tablets has increased sharply over the past year, according to new research.