PHOENIX, Arizona: Attendees at the Association of National Advertisers' annual conference were this weekend challenged to confront the fusion of an increasingly fragmented media environment with the profusion of developments in digital technology.
Sam Curtis, TNS, Intelligence Applied, April 2016
This article explores the 'big bang' of new data sources, but to fill the gaps requires a fundamentally re-thought approach to research, as the brands with the clearest picture of their customers will develop the clearest market advantage.
Margaret Coles, Admap, Admap Prize, Shortlisted, 2015
This article argues that the use of big data in marketing resembles the transactions data financial services have collected for a longer period of time, and that marketers should put more energy into understanding 'why', and looking tot he future, and less on monitoring what has passed.
LONDON: Mobile "apps" and social media are two of the main areas media companies in the UK believe will provide the greatest opportunities over the next year, while many see the BBC and Google as being among the biggest obstacles to their progress.
Joe Mandese, Admap, March 2011, pp. 13-13
Debate rages in the US media industry about online consumer targeting. Consumer privacy advocates are lobbying for laws to limit marketers' ability to target messages at consumers based on their online behaviour.
SYDNEY: Online advertising will continue to enjoy impressive growth in Asia Pacific in the next few years, but individual countries in the region are displaying considerable diversity in this area, research from the Rubicon Project shows.
Tony Hadley, ANA Magazine, April 2010, pp. 5-6
An interview with Tony Hadley, senior vice president of government affairs and public policy for the Experian Group, who discusses online behavioural targeting, the process of collecting consumer information across third-party Web sites for purposes of delivering relevant advertising messages.
Jan Ahrens and James R. Coyle, The Journal of Interactive Advertising, Vol. 11, Issue 2, Spring 2011, pp. 12-26
The proper implementation and design of registration pages is a crucial consideration in the development of websites for two reasons: First, users often navigate through them to receive future marketing communications.
Stephen D. Rappaport, Journal of Advertising Research, Vol. 54, No. 1, 2014, pp. 110-118
Editor’s Note: As the Advertising Research Foundation (ARF) prepares to come off press with The Digital Metrics Field Guide—The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email, the Journal asked author Stephen D.
Gary Arlen, November 2007, Issue 488, pp. 10-10
US online advertising grew to nearly $10 billion in early 2007, 27% up on the same period in 2006. But 50 websites accounted for 90%of the ad revenue, and the top ten 70%, with ads on search sites taking 41% of the total spend.