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LONDON: Guilt-trip marketing has a role in charity and government communications but brand marketers need to tread carefully in this area if they are to avoid generating anger, according to two academics.

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HALIFAX, NOVA SCOTIA: In many respects, there is little to distinguish one music streaming service from another except perhaps their audiences – and they need to do more on understanding these.

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LONDON: After several public bodies, media owners and brands announced they were pulling ads from YouTube over concerns these were appearing alongside "inappropriate" content, Google has said it will review existing controls and make changes.

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MUMBAI: Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost a quarter and accounting for over half of the total, new data has shown.

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NEW YORK: Following the decisions by Facebook and YouTube to allow the Media Ratings Council (MRC) to audit their advertising metrics, pressure is growing on other digital platforms to follow suit.

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AUSTIN, TX: Reckitt Benckiser (RB), the FMCG manufacturer, has identified an online strategy which helps it find the right balance between achieving mass reach and granular targeting on platforms like Facebook.

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CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.

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LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

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NEW YORK: The Advertising Research Foundation (ARF) is aiming to champion conceptual clarity, tackle major industry issues and advance marketing as a science, according to Scott McDonald, President/CEO of the organisation.

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LONDON: There has been a surge in the number of small businesses that produce authentic British products as consumers attach greater importance to heritage, provenance and traceability, a new industry study has revealed.

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SINGAPORE: Twitter, the messaging service, believes the relatively undeveloped state of social data and analytics in Asia-Pacific means it can offer added value to brands and agencies in the region.

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NEW YORK: Even though Snapchat has more than 150m users and recently listed with a market valuation of $25bn, it seems advertisers prefer to allocate their budgets to Instagram by some distance.

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SAN FRANCISCO/LONDON: Despite the flood of data now available to marketers from increased smartphone usage, a new survey has revealed that the majority of them are still not confident about how to tap into the way people use their mobiles.

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SYDNEY: Market uncertainty about the implications of the UK's decision to leave the European Union, coupled with concerns about Donald Trump's presidency, appears to have had a material impact on media spend in Australia.

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HANGZHOU: Alibaba will need to build its own NASA if it is to meet its strategic aim of serving 2bn customers, according to Jack Ma, Founder and Executive Chairman of the Chinese e-commerce giant.

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NEW YORK: The ad-supported internet contributed $1.121 trillion to the US economy last year, or more than twice what it did in 2012, according to a new academic study.

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NEW YORK/LONDON: The cost of global online ad fraud could reach $16.4bn this year, according to a new study that says advertisers may lose more than twice as much as previous estimates suggested.

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LONDON: Accenture, the global professional services firm, is working on helping its clients set up their own in-house, digital media-buying capabilities in a move that will be seen as a threat to media agencies.

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LONDON: Alison Keith, Vice President of Global Media at Coty, the beauty products brand, will be chairing the judging panel for the Effective Content Strategy category in the 2017 Warc Awards.

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ORLANDO, FL: Marketers should treat the Media Rating Council's (MRC) viewability standards as a valuable base rate – but not an endpoint – for their digital measurement efforts, a leading executive from HP has suggested.

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MUMBAI: Insurgent Chinese brands have taken over every major sponsorship opportunity in Indian cricket as they seek to grow brand awareness in the country.

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SAN FRANCISCO: Facebook has announced that it is updating its data protection policy to ban developers from using data taken from the social network for surveillance purposes.

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MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.

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LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.

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ORLANDO, FL: Electronic Arts, the gaming specialist, has yielded various benefits from managing certain media-buying responsibilities in-house.