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GLOBAL: OMD was the most awarded agency network in the world last year, according to The Gunn Report for Media 2016, which also found Starcom Mediavest challenged OMD in many countries.

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SAN FRANCISCO: Facebook is ramping up its challenge to YouTube and seeking to attract more ad dollars after announcing the debut of a new video app for smart TV.

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LONDON: A number of major global brands, including Jaguar Land Rover, are said to be reviewing their digital ad budgets following a recent report that their ads have been appearing on extremist websites.

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WASHINGTON DC: US consumers spent $109.3bn online in Q4 2016, representing an 18% increase on the same period in 2015, the latest estimates have revealed.

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FORT LAUDERDALE, FL: NBC News is seeking to identify, analyse and address the current flaws in polling techniques – and to help restore confidence in studies related both to politics and as a source of wider insight into public perceptions.

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HANGZHOU: US toymaker Mattel is expanding its partnership with Alibaba, the Chinese e-commerce giant, to develop new toys specifically for the growing market in China.

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SINGAPORE: Brands should be willing to admit they were wrong and go back to the drawing board when products aren't successful, a former senior executive at Procter & Gamble has said.

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VENICE, CA: Snapchat is reported to be looking for new ways to differentiate itself from other social apps, including the launch of reality shows and augmented reality lenses, as a new study says that brand viewerships on the platform have ...

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HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

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LONDON: Profit and penetration were among the most important business metrics in the campaigns shortlisted for the 2016 IPA Effectiveness Awards, according to a new Warc report, while buzz and social media were the dominant soft metrics.

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ASIA: International brands operating across Asian markets should consider whether they are prepared for the "politics of consumption" in a time of political uncertainty and growing brand nationalism.

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NEW YORK: Businesses need to rethink their approach to loyalty programs or risk wasting billions of dollars, new research suggests, as more consumers shift their allegiances more frequently and as their expectations of brands change.

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LONDON: A simple, audience-focused and innovative media strategy - written up in a well-planned, self-critical case study - stands the best chance of success of winning at the Warc Media Awards, according to this year's judges.

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MUMBAI: The Indian Premier League commands 74% of ad spend directed at sports leagues in India, according to a senior sports marketing executive.

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BRUSSELS: Business confidence levels in the European advertising and marketing industry are getting stronger, despite the continent's economic uncertainties, new data show.

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HONG KONG: Businesses across Asia-Pacific are sending more emails than ever, a new report says, adding that while click-through rates are dropping marketers should not necessarily be alarmed by this development.

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MENLO PARK, CA: Hard on the heels of Facebook's announcement it is taking steps to improve cross-channel comparability and third-party verification of data, it has agreed to undergo audits by the Media Rating Council.

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LAS VEGAS: Twitter, the online news and social platform, successfully tapped the power of consumer research to help understand why non-users were often confused by the purpose its service fulfils.

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NEW DELHI: Dabur, the FMCG company which has long been active in the Ayurvedic sector, is adopting a science-based rationale and cause marketing in order to attract more youthful consumers, a leading executive has said.

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LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

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NEW YORK: The issue of net neutrality is set to become a battleground between marketers and internet companies on the one hand and telecoms firms on the other as the Trump administration prepares to review the rules surrounding the issue.

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LONDON: Nearly all marketers regard email as important to their work, but fewer than one in ten believe all their emails to customers are relevant, according to a new study.

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LONDON: Mobile consumption often involves 'micro-moments' of usage but these slivers of time can be successfully exploited to build brands and drive action, an industry figure argues.

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NEW YORK: New car sales in the US are predicted to hit 18.5m in 2017, with millennials playing a crucial role in growing the market, according to a new study.

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WASHINGTON, DC: Americans searching out news online turn equally to news websites and social media, and while most are aware of news sources a significant minority thinks that Facebook is a news outlet, research has shown.